Preferred days for grocery shopping in Germany 2016-2020

Preferred days for shopping for everyday consumer goods (groceries, beverages etc.) in Germany from 2016 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding. Therefore, percentage points may exceed 100 percent.

This question was phrased by the source as follows: "On which days do you personally buy the following products? Please name all days on which you buy these products."

(Original German question: "An welchen Tagen kaufen Sie persönlich folgende Produkte ein? Bitte geben Sie alle Tage an, an denen Sie diese Produkte einkaufen.")

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