2014 to 2018
14 years and older
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding. Therefore, percentage points may exceed 100 percent.
This question was phrased by the source as follows: "On which days do you personally buy the following products? Please name all days on which you buy these products."
(Original German question: "An welchen Tagen kaufen Sie persönlich folgende Produkte ein? Bitte geben Sie alle Tage an, an denen Sie diese Produkte einkaufen.")