Attitude towards online and traditional retail trade in Germany 2012-2016

This statistic shows the results of a survey on the shopping behavior of German consumers from 2012 to 2016. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. In 2016, roughly 40.2 percent of respondents stated that they preferred online and mail order retail.

Do you prefer to buy products online/via mail order or do you prefer traditional retail trade?

Online and mail order retailTraditional retail trade
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Release date

October 2016



Survey time period

2012 to 2016

Number of respondents

1,033 (2015)

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The number of respondents may differ in previous years.

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Statistics on "E-commerce in Germany"

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