Do you prefer to buy products online/via mail order or do you prefer traditional retail trade?

Attitude towards online and traditional retail trade in Germany 2012-2016 This statistic shows the results of a survey on the shopping behavior of German consumers from 2012 to 2016. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. In 2016, roughly 40.2 percent of respondents stated that they preferred online and mail order retail.
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Online and mail order retailTraditional retail trade
201235.1%64.9%
201337.3%62.7%
201440.7%59.3%
201541.4%58.6%
201640.2%59.8%
Online and mail order retailTraditional retail trade
201235.1%64.9%
201337.3%62.7%
201440.7%59.3%
201541.4%58.6%
201640.2%59.8%
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Description Source More information
This statistic shows the results of a survey on the shopping behavior of German consumers from 2012 to 2016. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. In 2016, roughly 40.2 percent of respondents stated that they preferred online and mail order retail.
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Release date
October 2016
Region
Germany
Survey time period
2012 to 2016
Age group
18-69 years
Method of interview
Online survey
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The number of respondents may differ in previous years.

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