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Preferred online retail payment methods worldwide 2017

Online shoppers have a wide range of payment methods to choose from and during a March 2017 survey of global online shoppers, 42 percent of respondents stated that they preferred to pay via credit card. Credit cards were the most popular payment method, ahead of electronic options such as PayPal.

Digital payments

Digital and mobile payments have been around for a while but not all shoppers have taken to them equally. Whereas some Asian markets are leading in terms of digital and especially mobile payment adoption, North American audiences have been slower on the uptake. As of the fourth quarter of 2019, 47 percent of online users in Asia Pacific have used a payment service on their mobile phone in the past month. However, only 29 percent of online users in North America had done the same. Currently, the most popular digital payment method accepted by North American retailers was Apple Pay. PayPal ranked fifth with a 36 percent acceptance rate among North American retailers.

Digital transactions

2018 data shows that eWallets accounted for over half of e-commerce transaction volume in Asia Pacific. Latin American consumers preferred credit cards, and bank transfers were particularly popular in Europe.

Preferred payment methods of online shoppers worldwide as of March 2017

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Release date

April 2017



Survey time period

December 23, 2016, and March 21, 2017

Number of respondents

18,551 respondents

Special properties

online shoppers who buy goods or services online at least once per month

Method of interview

Online panel

Supplementary notes

What is your preferred way of paying for goods and services bought online?

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Statistics on "Mobile payment usage worldwide"

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