Try our corporate solution for free!
(212) 419-8286

U.S. shoppers who have used an online channel for groceries by generation 2018

This statistic shows the results of an online survey conducted in the United States in February 2018. U.S. consumers who were responsible for most of the grocery shopping in their households were asked if they had used online food sources. During the survey, 26 percent of the respondents said that they had ordered groceries online.

Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2018


United States

Survey time period

February 4 to 16, 2018

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Food shopping behavior in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.