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U.S. shoppers who have used an online channel for groceries by generation 2018

Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*

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Release date

June 2018


United States

Survey time period

February 4 to 16, 2018

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.

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Statistics on "Food shopping behavior in the U.S."

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