Share of digital device users in the United States who used multiple devices in path to purchase as of 4th quarter 2016

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Share of transactions involving two or more devices
Tablet36%
Smartphone28%
Desktop31%
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About This Statistic

This statistic shows the share of digital device users in the United States who used multiple devices in path to purchase as of the fourth quarter 2016. During the survey period, it was found that tablet users were most likely to have used multiple devices in the path to purchase, as 36 percent of tablet buyers had done so.

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