Share of digital device users in the United States who used multiple devices in path to purchase as of 4th quarter 2016

U.S. cross-device share of e-commerce transactions 2016 This statistic shows the share of digital device users in the United States who used multiple devices in path to purchase as of the fourth quarter 2016. During the survey period, it was found that tablet users were most likely to have used multiple devices in the path to purchase, as 36 percent of tablet buyers had done so.
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Share of transactions involving two or more devices
Tablet36%
Smartphone28%
Desktop31%
Share of transactions involving two or more devices
Tablet36%
Smartphone28%
Desktop31%
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This statistic shows the share of digital device users in the United States who used multiple devices in path to purchase as of the fourth quarter 2016. During the survey period, it was found that tablet users were most likely to have used multiple devices in the path to purchase, as 36 percent of tablet buyers had done so.
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Release date
February 2017
Region
United States
Survey time period
4th quarter 2016
Supplementary notes
Transactions that involved two or more devices from first visit on the retailer’s website up to purchase given a 30-day period
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