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Advertising expenditure of The Kraft Heinz Company 2014-2021

Advertising expenditure of The Kraft Heinz Company worldwide from 2014 to 2021

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

2014 to 2021

Supplementary notes

Fiscal year 2014 ended on December 28, 2014; 52 weeks.
Fiscal year 2015 ended on January 3, 2016; 53 weeks.
Fiscal year 2016 ended on December 31, 2016; 52 weeks.
Fiscal year 2017 ended on December 30, 2017; 52 weeks.
Fiscal year 2018 ended on December 29, 2018; 52 weeks.
Fiscal year 2018 ended on December 28, 2019; 52 weeks.
For the fiscal year ended December 26, 2020; 52 weeks.
For the fiscal year ended December 25, 2021; 52 weeks

The source notes: "In 2021, we updated our definition of advertising expenses to reflect a more comprehensive view of costs that promote our brands to create or stimulate a desire to buy our products. Our definition of advertising expenses now includes advertising production costs, in-store advertising costs, agency fees, brand promotions and events, and sponsorships, in addition to costs to obtain advertising in television, radio, print, digital, and social channels."

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Statistics on " The Kraft Heinz Company "

Statistics on The Kraft Heinz Company

Overview

5

Financials

8

Segments

6

Competitors

6

Further related statistics

17
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