The Kraft Heinz Company spent 782 million U.S. dollars on advertising in the United States in 2019. The company, formerly known as Kraft Foods, nearly doubled its promotional investments that year, compared to year prior.
Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
Overview
6
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2024
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2022
Leading categories
6
- Premium Statistic Media & publishing ad spend on TV in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on TV in the U.S. 2019-2021
- Premium Statistic Finance ad spend on TV in the U.S. 2019-2021
- Premium Statistic Entertainment & leisure ad spend on TV in the U.S. 2019-2021
- Premium Statistic Automotive ad spend on TV in the U.S. 2019-2021
- Premium Statistic Retail ad spend on TV in the U.S. 2019-2021
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
Consumer attitudes
7
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Perceived frequency of ads on linear TV worldwide 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Top types of sponsorships noticed by athletics fans in the U,S. 2022
Further related statistics
10
- Kraft Foods: ad spend in the U.S. 2013, by medium
- Kraft Heinz ad spend in the U.S. in 2017, by type
- Brazil: food advertising spending 2016-2018
- Heinz Company: ad spend in the U.S. 2012-2013
- Tyson Foods: ad spend in the U.S. 2013-2016
- J.M. Smucker: ad spend in the U.S. 2015-2016
- Dine Brands ad spend in the U.S. in 2017, by type
- Share of food and beverage ad spend in total advertising spend U.S. 2018
- Mondelez International ad spend in the U.S. in 2017, by type
- Food and drink sector monthly display advertising spending in China 2018-2019
Further Content: You might find this interesting as well
Statistics
- Kraft Foods: ad spend in the U.S. 2013, by medium
- Kraft Heinz ad spend in the U.S. in 2017, by type
- Brazil: food advertising spending 2016-2018
- Heinz Company: ad spend in the U.S. 2012-2013
- Tyson Foods: ad spend in the U.S. 2013-2016
- J.M. Smucker: ad spend in the U.S. 2015-2016
- Dine Brands ad spend in the U.S. in 2017, by type
- Share of food and beverage ad spend in total advertising spend U.S. 2018
- Mondelez International ad spend in the U.S. in 2017, by type
- Food and drink sector monthly display advertising spending in China 2018-2019
Advertising Age. (July 13, 2020). Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 07, 2023, from https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age. "Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) ." Chart. July 13, 2020. Statista. Accessed June 07, 2023. https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age. (2020). Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: June 07, 2023. https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age. "Kraft Heinz Company Advertising Spending in The United States from 2014 to 2019 (in Million U.S. Dollars) ." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age, Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/ (last visited June 07, 2023)
Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/