The Kraft Heinz Company spent 782 million U.S. dollars on advertising in the United States in 2019. The company, formerly known as Kraft Foods, nearly doubled its promotional investments that year, compared to year prior.
Kraft Heinz Company advertising spending in the United States from 2014 to 2019
(in million U.S. dollars)
In 2015 Heinz Holding Corporation bought Kraft Foods Group, thus creating Kraft Heinz Co. The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age. "Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) ." Chart. July 13, 2020. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age. (2020). Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age. "Kraft Heinz Company Advertising Spending in The United States from 2014 to 2019 (in Million U.S. Dollars) ." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/
Advertising Age, Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/350602/us-ad-spending-of-kraft-foods/ (last visited May 16, 2022)
