Kraft Heinz: ad spend in the U.S. 2019

The Kraft Heinz Company spent 782 million U.S. dollars on advertising in the United States in 2019. The company, formerly known as Kraft Foods, nearly doubled its promotional investments that year, compared to year prior.

Kraft Heinz Company advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2020

More information

Region

United States

Survey time period

2014 to 2019

Supplementary notes

In 2015 Heinz Holding Corporation bought Kraft Foods Group, thus creating Kraft Heinz Co.
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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