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Worldwide e-commerce share of retail sales 2016, by region

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E-commerce share of total global retail sales in 2016, by region

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This statistic shows retail e-commerce sales as a percent of global retail sales in 2016, sorted by region. In 2016, e-retail sales accounted for 12.1 percent of all retail sales in Asia Pacific, compared to 8.1 percent in North America.

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Release date: August 2016

Region: Worldwide
Survey time period: 2016

Amazon: number of active customer accounts worldwide 1997-2015

Amazon: number of active customer accounts worldwide 1997-2015

ebay: total active buyers worldwide 2010-2017

ebay: total active buyers worldwide 2010-2017

PayPal: active registered user accounts 2010-2017

PayPal: active registered user accounts 2010-2017

Global retail e-commerce sales 2014-2021

Global retail e-commerce sales 2014-2021

Most popular online shopping categories worldwide 2016

Most popular online shopping categories worldwide 2016

Global number of digital buyers 2014-2021

Global number of digital buyers 2014-2021

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Statistics on "E-commerce worldwide"

Overview

The most important statistics

E-commerce share of total global retail sales from 2015 to 2021Worldwide e-commerce share of retail sales 2015-2021
Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)Global retail e-commerce sales 2014-2021
Annual retail e-commerce sales growth worldwide from 2014 to 2021Retail e-commerce sales growth worldwide 2014-2021
E-commerce share of total global retail sales in 2016, by regionWorldwide e-commerce share of retail sales 2016, by region
E-commerce market share of leading e-retailers worldwide from 2010 to 2014Global e-commerce market share of leading e-retailers 2010-2014
Leading countries ranked by retail e-commerce sales from 2014 to 2019 (in billion U.S. dollars)Leading retail e-commerce markets worldwide 2014-2019
Retail e-commerce sales CAGR forecast in selected countries from 2016 to 2021Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2016-2021
Countries with the largest B2C e-commerce markets in 2015 and 2016 (in billion U.S. dollars)Worldwide largest B2C e-commerce markets in 2015-2016

Digital shoppers

The most important statistics

Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
Global markets with the highest online shopping penetration rate as of 4th quarter 2016Worldwide online retail rate 2016, by country
Share of internet users who have ever purchased products online as of November 2016, by categoryMost popular online shopping categories worldwide 2016
Conversion rate of online shoppers worldwide as of 1st quarter 2017Global online shopper conversion rate 2016-2017
Conversion rate of online shoppers worldwide as of 1st quarter 2017, by platformGlobal online shopper conversion rate 2017, by platform
Annual number of worldwide active Amazon customer accounts from 1997 to 2015 (in millions)Amazon: number of active customer accounts worldwide 1997-2015
Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2017 (in millions)ebay: total active buyers worldwide 2010-2017

Shopping behavior

The most important statistics

Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
Global average online shopping and purchase intention rates among online shoppers as of 2016, by product categoryGlobal online shopping and purchase intention rates 2016, by product category
Most popular online purchase drivers according to global Amazon visitors as of 4th quarter 2016Leading online purchase drivers worldwide 2015
Leading barriers to ordering abroad for cross-border online shopping worldwide as of October 2016Barriers to ordering abroad worldwide 2016
Online shopping frequency according to online shoppers worldwide as of October 2016Global online shopping frequency 2016
Average value of global online shopping orders as of 1st quarter 2017, by device (in U.S. dollars)Global online shopping order value 2017, by device
Average value of global online shopping orders as of 1st quarter 2017, by platform (in U.S. dollars)Global online shopping order value 2017, by platform
Average value of global online shopping orders as of 1st quarter 2017, by traffic source (in U.S. dollars)Global online shopping order value 2017, by traffic source

Mobile retail

The most important statistics

Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
Mobile shopping penetration worldwide as of March 2016, by regionGlobal mobile commerce penetration 2016, by region
Most popular mobile shopping activities worldwide as of March 2016, by regionMost popular mobile retail activities in selected global regions 2016
Countries that exceed global average for purchasing a product or service via mobile device as of March 2016Mobile commerce penetration in leading mobile shopping markets 2016
How frequently do you purchase products or services via your smartphone or tablet?Global mobile purchase frequency 2016, by region
Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channelMonthly purchase channels of global shoppers worldwide 2016
Reasons for mobile shoppers to purchase products via smartphone or tablet as of August 2016, by regionMobile smartphone and tablet shopping reasons worldwide 2016, by region
Reasons for mobile shoppers to purchase products via smartphone or tablet as of August 2016Mobile smartphone and tablet shopping reasons worldwide 2016

Digital payment

The most important statistics

Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
User base of leading digital wallets as of March 2016 (in millions)Leading digital wallets 2016, by user base
Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
Global mobile payment market share as of 1st quarter 2014 and 2015, by device and OSMobile payment market share worldwide 2014-2015, by device
Number of registered Visa Checkout users as of April 2017 (in millions)Visa Checkout: registered user accounts 2014-2017
Number of registered Samsung Pay users as of February 2016 (in millions)Samsung Pay: registered user accounts 2015-2016
Number of PayPal's total active registered user accounts from 1st quarter 2010 to 2nd quarter 2017 (in millions)PayPal: active registered user accounts 2010-2017
Paypal's net revenue from 1st quarter 2010 to 2nd quarter 2017 (in millions)Paypal: quarterly net revenue 2010-2017

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