Marketing communication channels preferred by U.S. consumers 2015, by age & gender

The graph shows preferred marketing communication channels according to consumers in the United States as of August 2015, by age and gender. During the survey, 65 percent of responding men aged 18 to 34 stated they would prefer to receive regular updates and promotions from brands via e-mail. E-mail ranked first among all four age and gender groups. Yet, only 39 percent of U.S. local businesses used e-mail for advertising purposes. During a survey, more than 50 percent of local businesses than did use e-mail marketing stated their e-mail marketing ROI was good, excellent or extraordinary.

In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with?

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Source

Release date

March 2016

Region

United States

Survey time period

August 20 to 24, 2015

Number of respondents

955 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with? Please select all that apply."

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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