Finland: trust in news and media by gender 2023

According to a survey from 2023, women expressed higher level of trust towards news and domestic media in Finland. 78 percent of female respondents believed that they could trust most of the news they followed, while the corresponding figure among male respondents was five percent lower.

Level of trust towards news and domestic media in Finland in 2023, by gender

Characteristic	Women	Men
I believe one can trust most news	71%	66%
I believe that I can trust most of the news that I follow	78%	73%

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Release date

2023

More information

Region

Finland

Survey time period

January to February 2023

Number of respondents

2,027 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Esitämme sinulle nyt uutisten luotettavuuteen liittyviä kysymyksiä. Ensin kysymme, missä määrin luotat maasi uutisiin yleensä. Sitten kysymme, missä määrin luotat uutisiin, joita seuraat. Kerro, missä määrin olet samaa mieltä väittämien kohdalla."

Women (n=1,033)
Men (n=994)

The results have been weighted to represent the entire population.

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