Global sales of 4k ultra-high-definition televisions are forecast to amount to over 100 million units for the first time in 2019. Ever since the technology began to enter mainstream use, unit sales have increased rapidly with each passing year. Total unit sales have grown tenfold from around 10 million units in 2014 to an estimated 108 million that are expected in 2019.
Ultra HD Televisions
4K televisions fall under an image resolution standard called ultra-high-definition (UHD), which gets its name from the fact that UHD resolution screens have nearly 4,000 horizontal pixels. Once a format used almost exclusively in film production, 4K resolution is now becoming a somewhat standard feature in high-end TVs, boasting a U.S. household penetration rate of nearly one third in 2018. As with all innovations in television resolution and picture quality, the benefit of the hardware relies on entertainment industry productions that make use of these higher resolutions. As an increasing number of shows and streaming services are supporting UHD resolution, the advantages of UHD over older resolution standards becomes more apparent to consumers and hence drives demand for the product. Today, over half of the new TVs which are shipped around the world falls under the UHD category, with that share being even higher in places like the U.S., China, and Western Europe.
Global 4K UHD TV unit sales from 2014 to 2019
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gfu, & Statista. (April 27, 2019). Global 4K UHD TV unit sales from 2014 to 2019 (in millions) [Graph]. In Statista. Retrieved December 09, 2022, from https://www.statista.com/statistics/540680/global-4k-tv-unit-sales/
gfu, und Statista. "Global 4K UHD TV unit sales from 2014 to 2019 (in millions)." Chart. April 27, 2019. Statista. Accessed December 09, 2022. https://www.statista.com/statistics/540680/global-4k-tv-unit-sales/
gfu, Statista. (2019). Global 4K UHD TV unit sales from 2014 to 2019 (in millions). Statista. Statista Inc.. Accessed: December 09, 2022. https://www.statista.com/statistics/540680/global-4k-tv-unit-sales/
gfu, and Statista. "Global 4k Uhd Tv Unit Sales from 2014 to 2019 (in Millions)." Statista, Statista Inc., 27 Apr 2019, https://www.statista.com/statistics/540680/global-4k-tv-unit-sales/
gfu & Statista, Global 4K UHD TV unit sales from 2014 to 2019 (in millions) Statista, https://www.statista.com/statistics/540680/global-4k-tv-unit-sales/ (last visited December 09, 2022)