Monthly audience market share of TV channels in Sweden January 2020

In January 2020, the public service television channel svt1 had the highest TV audience market share in Sweden, with 29.4 percent among viewers aged three years and older, followed by the private television station TV4 (21.9 percent).

TV4 is owned by Bonnier Broadcasting Group which is one of the largest commercial TV broadcasters in Sweden. In 2018, the company generated a revenue of around 8.3 billion Swedish kronor. The public service TV channel svt1 is the primary station of the Swedish public television broadcaster Sveriges Television, abbreviated as SVT. To have access to public television and radio, the population of Sweden had to pay a license fee until 2018. That year the broadcasting license fee was set at 2,400 Swedish kronor.

Monthly audience market share of TV channels in Sweden in January 2020

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Release date

March 2020



Survey time period

January 2020

Age group

3 years and older

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