Most purchased products by males online in Sweden 2018, by category

This survey shows the top five most bought product categories by men online in Sweden in 2018. The most popular product category was men's clothing, according to 20 percent of respondents, followed by books, according to 18 percent of male participants.

Five most purchased product categories online by men in Sweden in 2018

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Sources

Release date

February 2019

Region

Sweden

Survey time period

2018

Number of respondents

1,000 respondents

Age group

18-79 years old

Special properties

male online shoppers

Method of interview

Online panel

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