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Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers

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China: most popular retail e-commerce categories July 2014 This statistic presents the most popular retail e-commerce categories in China as of July 6, 2014, sorted by share of digital buyers. During that time, 31.7 percent of digital buyers in China purchased household items or home supplies electronically.
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Description Source More information
This statistic presents the most popular retail e-commerce categories in China as of July 6, 2014, sorted by share of digital buyers. During that time, 31.7 percent of digital buyers in China purchased household items or home supplies electronically.
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Release date
December 2014
Region
China
Survey time period
as of July 2014
Number of respondents
1,030 respondents
Special properties
in the past 3 months

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Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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