Most popular retail e-commerce categories in China 2014

This statistic presents the most popular retail e-commerce categories in China as of July 6, 2014, sorted by share of digital buyers. During that time, 31.7 percent of digital buyers in China purchased household items or home supplies electronically.

Most popular retail e-commerce categories in China as of July 2014, by share of digital buyers

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Sources

Release date

December 2014

Region

China

Survey time period

as of July 2014

Number of respondents

1,030 respondents

Special properties

in the past 3 months

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