Average number of impressions of branded products in Canada 2016

Average number of impressions generated by promotional products in Canada as of January 2016

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Release date

January 2016



Survey time period

as of January 2016

Method of interview

Telephone omnibus survey (CATI-omnibus)

Supplementary notes

The source proivdes the following explanation of the calculations: " The number of impressions a product makes was derived from multiplying how long a recipient has the product to how many people they come in contact with each month while using it."
The source did not provide information on the date of survey or the sample number.

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