Share of digital in ad spend in Canada 2012-2020

The graph presents the share of digital advertising expenditure in total advertising expenditure in Canada from 2012 to 2016, as well as a forecast until 2020. The source projected the share would grow from 23.3 percent in 2012 to 43.6 percent in 2020.

Share of digital in total media advertising spending in Canada from 2012 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

October 2016

Region

Canada

Survey time period

2012 to 2016

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and other internet-connected devices, and includes all the various formats of advertising on those platforms; inlcludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.
Figures for 2012 to 2014 come from a previous publications.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising in Canada"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.