Share of digital in ad spend in Canada 2012-2020

The graph presents the share of digital advertising expenditure in total advertising expenditure in Canada from 2012 to 2016, as well as a forecast until 2020. The source projected the share would grow from 23.3 percent in 2012 to 43.6 percent in 2020.

Share of digital in total media advertising spending in Canada from 2012 to 2020

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Release date

October 2016



Survey time period

2012 to 2016

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and other internet-connected devices, and includes all the various formats of advertising on those platforms; inlcludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.
Figures for 2012 to 2014 come from a previous publications.

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Statistics on "Digital advertising in Canada"

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