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Viewability rate of mobile web display ads in Europe H1 2018, by country

Viewability rate of mobile web display advertising in selected European countries in the 1st half of 2018

by Katrin Kienast, last edited Nov 29, 2018
Viewability rate of mobile web display ads in Europe H1 2018, by country This statistic shows the viewability rate of mobile web display advertising in selected European countries between January and June 2018. According to data published by Integral Ad Science, viewability for mobile web display ads was highest in the UK at nearly 58 percent, followed by the Nordic countries and Germany.
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Viewability rate of mobile web display advertising in selected European countries in the 1st half of 2018

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