In 2021, 104 million Canadian dollars were invested in digital out-of-home (DOOH) advertising in Canada. This marked a increase of nearly a third compared to the spending of 79 million recorded in 2020. In 2021, DOOH made less than one percent of the total digital advertising in Canada.
Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2021 (in million Canadian dollars)
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Statistics on Advertising in Canada
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Canadian market
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Industry financials
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Traditional media
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Digital media
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Advertising consumption
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Further related statistics
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- DOOH ad spend in Brazil 2010-2016
- DOOH penetration in Brazil 2013, by city
- Digital out of home (DOOH) advertising revenue in France 2012-2015
- DOOH ad spend in the Netherlands 2020-2021
- Share of ad spending in the UK from 2017 to 2021*, by media
- Cinema ad spend in Canada 2014-2019
- Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising spending share in Morocco 2008-2015
- Premium display ad sales in Japan 2013-2018
- Consumer magazine ad spending in Canada 2010-2019, by format
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Statistics
- DOOH ad spend in Brazil 2010-2016
- DOOH penetration in Brazil 2013, by city
- Digital out of home (DOOH) advertising revenue in France 2012-2015
- DOOH ad spend in the Netherlands 2020-2021
- Share of ad spending in the UK from 2017 to 2021*, by media
- Cinema ad spend in Canada 2014-2019
- Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising spending share in Morocco 2008-2015
- Premium display ad sales in Japan 2013-2018
- Consumer magazine ad spending in Canada 2010-2019, by format
IAB Canada. (June 1, 2022). Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2021 (in million Canadian dollars) [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada. "Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2021 (in million Canadian dollars)." Chart. June 1, 2022. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada. (2022). Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2021 (in million Canadian dollars). Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada. "Digital Out-of-home (Dooh) Advertising Spending in Canada from 2019 to 2021 (in Million Canadian Dollars)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada, Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2021 (in million Canadian dollars) Statista, https://www.statista.com/statistics/535464/digital-outdoor-advertising-spending-canada/ (last visited February 06, 2023)
Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2021 (in million Canadian dollars) [Graph], IAB Canada, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/535464/digital-outdoor-advertising-spending-canada/