What was the most notable trend in digital media in 2015?

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Share of respondents
Mobile overtakes desktop traffic33%
Social distribution takes over21%
Ad blocking/viewability16%
Analytics help drive content strategy16%
The evolution of native advertising8%
Rise in data journalism5%

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Description Source More information
The statistic shows information on the leading trends in the digital media industry worldwide in 2015. During a 2015 survey of media companies, five percent of respondents stated that the rise of data journalism was the most notable trends in digital media in 2015.
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Release date
December 2015
Survey time period
September 2015
Special properties
among media companies
Method of interview
Online survey
Supplementary notes
The source says that it received "hundreds of responses from media companies across the country and world."
The source does not provide a date of survey. The online survey for companies to take part in was published in September 2015.

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