Important properties for non-insulated jackets in Europe 2015

This statistic shows the results of a survey published in 2015, asking European outdoor brands about the most important properties of their non-insulated jackets. Water repellency is very important to brands, with 75 percent.

How important do you consider the following properties to be, with regard to your best-selling non-insulated jacket?*

Very importantFairly ImportantUsefulNot Important
Water Repellency (Sheds Water)75%23%2%0%
Durability (Longevity)74%25%2%0%
Breathability (Moisture vapour permeability)68%30%2%0%
Abrasion (Tolerates surface wear, rubbing and other friction)64%30%5%0%
Wind Resistant63%32%4%2%
Quick Drying25%41%32%2%
Diry/Oil/Soil Repellency14%41%41%4%
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Release date

October 2015



Survey time period


Number of respondents


Special properties

Outdoor brands

Method of interview

Online survey

Supplementary notes

* Total sample respondents (59) represent over 30 different outdoor brands across Europe.

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Statistics on "Outdoor recreation market in the United Kingdom (UK)"

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