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Online shopping frequency in Denmark 2019, by number of purchases

As of 2019, roughly 34 percent of the interviewed Danes had purchased goods online between three and five times over the past three months. 30 percent of the respondents had shopped online more than six times in the evaluated period.

How many times have you bought or ordered products or services online in the last 3 months?

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Release date

March 2020



Survey time period


Number of respondents

ca. 5,800

Age group

16-74 years old

Special properties

Who have shopped online in the past 3 months

Method of interview

Telephone interviews and online survey

Supplementary notes

This question was phrased by the source as follows: "Hvor mange gange har du købt eller bestilt varer eller tjenester over internettet til privat brug over de seneste 3 måneder?"

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Statistics on "Retail industry in Denmark"

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