In 2020, public television channel NPO1 and commercial channel RTL4 were the most popular TV channels of the Netherlands. Together, they reached over one third of total audience market share across all time slots during the day.
Audience market share of television stations in the Netherlands from 2011 to 2020
market share during the day; The source states the category 'other' entails: "Watching video, dvd and HD and the category 'other channels', with non-national commercial tv channels, thematic channels, foreign and local television channels"
Supplementary notes
The figures have been taken from several publications.* The figures have been taken from several publications. In 2019, the way in which market shares are calculated changed to include delayed viewing up to six days after the initial broadcast. 2018 figures were recalculated. 2018 and 2019 figures are therefore not entirely comparable to the figures before 2018.
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Stichting Kijkonderzoek. (January 7, 2021). Audience market share of television stations in the Netherlands from 2011 to 2020 [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Stichting Kijkonderzoek. "Audience market share of television stations in the Netherlands from 2011 to 2020." Chart. January 7, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Stichting Kijkonderzoek. (2021). Audience market share of television stations in the Netherlands from 2011 to 2020. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Stichting Kijkonderzoek. "Audience Market Share of Television Stations in The Netherlands from 2011 to 2020." Statista, Statista Inc., 7 Jan 2021, https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Stichting Kijkonderzoek, Audience market share of television stations in the Netherlands from 2011 to 2020 Statista, https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/ (last visited May 24, 2022)
