In 2019, public television channel NPO1 and commercial channel RTL4 were the most popular TV channels of the Netherlands. Together, they reached over one third of total audience market share across all time slots during the day. The source notes, however, that there are structural fluctuations between even-numbered-years and odd-numbered-years, as even-numbered years are event years with big sport events such as the Olympic games, FIFA World Cup and UEFA Euros. The popularity of these events is reflected by the fluctuating market share of the national public channels, especially NPO1 (the channel that shows these sports events).
Audience market share of television stations in the Netherlands from 2011 to 2019
market share during the day; The source states the category 'other' entails: "Watching video, dvd and HD and the category 'other channels', with non-national commercial tv channels, thematic channels, foreign and local television channels"
Supplementary notes
The figures have been taken from several publications.* The figures have been taken from several publications. In 2019, the way in which market shares are calculated changed to include delayed viewing up to six days after the initial broadcast. 2018 figures were recalculated. 2018 and 2019 figures are therefore not entirely comparable to the figures before 2018.
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Ministerie van Onderwijs, Cultuur en Wetenschap, & Stichting Kijkonderzoek. (January 7, 2020). Audience market share of television stations in the Netherlands from 2011 to 2019 [Graph]. In Statista. Retrieved April 01, 2020, from https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Ministerie van Onderwijs, Cultuur en Wetenschap, und Stichting Kijkonderzoek. "Audience market share of television stations in the Netherlands from 2011 to 2019." Chart. January 7, 2020. Statista. Accessed April 01, 2020. https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Ministerie van Onderwijs, Cultuur en Wetenschap, Stichting Kijkonderzoek. (2020). Audience market share of television stations in the Netherlands from 2011 to 2019. Statista. Statista Inc.. Accessed: April 01, 2020. https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Ministerie van Onderwijs, Cultuur en Wetenschap, and Stichting Kijkonderzoek. "Audience Market Share of Television Stations in The Netherlands from 2011 to 2019." Statista, Statista Inc., 7 Jan 2020, https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/
Ministerie van Onderwijs, Cultuur en Wetenschap & Stichting Kijkonderzoek, Audience market share of television stations in the Netherlands from 2011 to 2019 Statista, https://www.statista.com/statistics/564708/audience-market-share-of-television-stations-in-the-netherlands/ (last visited April 01, 2020)
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