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Television in Benelux - statistics & facts

The Benelux is home to a diverse and dynamic television landscape. Due to the variety of spoken languages and other regional and cultural peculiarities, Belgium, the Netherlands, and Luxembourg all sport differences in the makeup of the TV industry and audience behavior alike. But the region also shares some interesting similarities, as daily TV usage in all three countries lay below the EU average of 78 percent in early 2021. While television remains a popular form of entertainment, the revenue of the Benelux TV market is set to decline in the future as streaming services continue to draw more viewers every day.

Belgium

The Belgian TV landscape is unique in that there are no national TV networks but a variety of channels that cater to the Dutch-, French-, or German-speaking community. In 2020, Een was the leading Dutch-speaking TV channel in Belgium, while La Une ranked first among Belgium’s most popular French-speaking TV stations. Boosted by the extensive news coverage during the coronavirus (COVID-19) pandemic in early 2020, the average daily time spent watching TV in Belgium surged among both Dutch- and French-speaking audiences, who boasted longer hours in front of the television than viewers in the Netherlands and Luxembourg alike.

The Netherlands

In 2020, some 78 percent of the Dutch population watched television every day. Average daily TV consumption in the Netherlands was reported at 160 minutes, a figure that represented a slight increase on the previous year but still showed less audience engagement than in the early 2000s. As younger generations increasingly favor non-linear forms of entertainment, television reach and appeal remain highest among older viewers, a trend that can be observed throughout Europe and many other regions. So which channels keep Dutch audiences entertained? In 2020, public broadcaster NPO 1 was the leading TV channel in the Netherlands, with a market share of around 24 percent.

Luxembourg

The Grand Duchy of Luxembourg is by far the smallest country in the Benelux region. With a much lower population count than Belgium and the Netherlands, it comes as no surprise that the number of TV viewers in Luxembourg cannot match its two counterparts. Similar to other markets, daily TV viewing time in Luxembourg has steadily declined in recent years. At an average 145 minutes per individual, the country had one of the lowest linear TV consumptions across Europe in 2019. Despite all that, Luxembourg is home to the RTL Group, one of the largest media conglomerates on the continent. Many of the company’s channels enjoy great popularity throughout the Benelux region, with RTL Télé Lëtzebuerg being the leading TV channel in Luxemburg by a significant margin. In 2020, the revenue of the RTL Group reached over six billion euros.

Key figures

The most important key figures provide you with a compact summary of the topic of "Television in Benelux" and take you straight to the corresponding statistics.

Belgium

The Netherlands

Luxembourg

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Television in Benelux".

Television in Benelux

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Television in Benelux - statistics & facts

The Benelux is home to a diverse and dynamic television landscape. Due to the variety of spoken languages and other regional and cultural peculiarities, Belgium, the Netherlands, and Luxembourg all sport differences in the makeup of the TV industry and audience behavior alike. But the region also shares some interesting similarities, as daily TV usage in all three countries lay below the EU average of 78 percent in early 2021. While television remains a popular form of entertainment, the revenue of the Benelux TV market is set to decline in the future as streaming services continue to draw more viewers every day.

Belgium

The Belgian TV landscape is unique in that there are no national TV networks but a variety of channels that cater to the Dutch-, French-, or German-speaking community. In 2020, Een was the leading Dutch-speaking TV channel in Belgium, while La Une ranked first among Belgium’s most popular French-speaking TV stations. Boosted by the extensive news coverage during the coronavirus (COVID-19) pandemic in early 2020, the average daily time spent watching TV in Belgium surged among both Dutch- and French-speaking audiences, who boasted longer hours in front of the television than viewers in the Netherlands and Luxembourg alike.

The Netherlands

In 2020, some 78 percent of the Dutch population watched television every day. Average daily TV consumption in the Netherlands was reported at 160 minutes, a figure that represented a slight increase on the previous year but still showed less audience engagement than in the early 2000s. As younger generations increasingly favor non-linear forms of entertainment, television reach and appeal remain highest among older viewers, a trend that can be observed throughout Europe and many other regions. So which channels keep Dutch audiences entertained? In 2020, public broadcaster NPO 1 was the leading TV channel in the Netherlands, with a market share of around 24 percent.

Luxembourg

The Grand Duchy of Luxembourg is by far the smallest country in the Benelux region. With a much lower population count than Belgium and the Netherlands, it comes as no surprise that the number of TV viewers in Luxembourg cannot match its two counterparts. Similar to other markets, daily TV viewing time in Luxembourg has steadily declined in recent years. At an average 145 minutes per individual, the country had one of the lowest linear TV consumptions across Europe in 2019. Despite all that, Luxembourg is home to the RTL Group, one of the largest media conglomerates on the continent. Many of the company’s channels enjoy great popularity throughout the Benelux region, with RTL Télé Lëtzebuerg being the leading TV channel in Luxemburg by a significant margin. In 2020, the revenue of the RTL Group reached over six billion euros.

Interesting statistics

In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Television in Benelux".

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