Ranking of public relation agencies in Sweden 2017, by income

Based on income, Kreab was the largest public relation (PR) agency in Sweden in 2017. The company earned more than 350 million Swedish kronor that year. Prime and Gullers Grupp came second and third in the ranking of the most profitable PR agencies in the Nordic country.

Sweden’s largest PR agencies

Sweden’s biggest PR agency Kreab was founded in 1970 in Stockholm. The company operates in the areas of financial and business communication, as well as public affairs and social contacts. As of 2017, the agency employed 400 people full-time in offices of 25 countries, such as London, Madrid, and Tokyo. On the other hand, the second and third leading communications companies Prime and Gullers Grupp, both based in Stockholm, had only 134 and 127 employees, respectively.

Public relation – the smallest area in Sweden’s marketing industry

According to a survey conducted in 2018, public relations accounted for the least marketing spending in Sweden, at 12 percent. Traditional and digital media, such as TV and radio or direct mailing, took the largest shares in marketing expenditures that year. Another growing channel was the social networking and made up the third highest share of marketing expenditure in Sweden.

Ranking of public relation agencies in Sweden in 2017, by income

Income in million SEK
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Source

Release date

March 2019

Region

Sweden

Survey time period

2017

Special properties

member companies of PRECIS

Supplementary notes

* broken year.
** refers to wholly owned subsidiaries and partly owned and licensed affiliates who work under the Kreab brand in 25 countries.

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