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Distribution of marketing spending in Sweden 2018, by channel
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Distribution of marketing spending in Sweden 2018, by channel
Distribution of marketing spending in Sweden in 2018, by channel
by Julia Stoll,
last edited
Aug 9, 2019
According to a survey from 2018, Swedish companies spent 42 percent of the total marketing investments on traditional media. Digital media accounted for 34 percent and social media for 18 percent of the entire marketing spending in the Nordic country. Among companies with revenues over one billion Swedish kronor, the shares of expenditure on traditional and digital media were the same. By contrast, companies with revenues below 500 million Swedish kronor spent more on traditional media than on digital channels.
The growth of the marketing budget among Swedish companies
Many Swedish marketing managers and professionals taking part in the same survey answered that they will likely increase their marketing budget for 2019. Only 12 percent of them stated to want to decrease it. Especially companies with revenues under 500 million Swedish kronor are planning to increase their marketing budget and only 7.4 percent of them indicated to decrease it in the coming year.
Digital media is becoming increasingly popular
Similar to other industries, using digital media for marketing purposes is becoming more and more popular among Swedish companies. A 2018 survey found that 78 percent of e-commerce enterprises in the country used the social media platform Facebook as a marketing channel. Ads in social media websites were generally used by 72 percent of online retailers.
Distribution of marketing spending in Sweden in 2018, by channel
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by Julia Stoll,
last edited
Aug 9, 2019
According to a survey from 2018, Swedish companies spent 42 percent of the total marketing investments on traditional media. Digital media accounted for 34 percent and social media for 18 percent of the entire marketing spending in the Nordic country. Among companies with revenues over one billion Swedish kronor, the shares of expenditure on traditional and digital media were the same. By contrast, companies with revenues below 500 million Swedish kronor spent more on traditional media than on digital channels.
The growth of the marketing budget among Swedish companies
Many Swedish marketing managers and professionals taking part in the same survey answered that they will likely increase their marketing budget for 2019. Only 12 percent of them stated to want to decrease it. Especially companies with revenues under 500 million Swedish kronor are planning to increase their marketing budget and only 7.4 percent of them indicated to decrease it in the coming year.
Digital media is becoming increasingly popular
Similar to other industries, using digital media for marketing purposes is becoming more and more popular among Swedish companies. A 2018 survey found that 78 percent of e-commerce enterprises in the country used the social media platform Facebook as a marketing channel. Ads in social media websites were generally used by 72 percent of online retailers.
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- Show publisher information
- Release date
- November 2018
- Region
- Sweden
- Survey time period
- October 4-27, 2018
- Number of respondents
- 50 respondents
- Supplementary notes
- The statistic is based on a survey conducted among 50 marketing managers and professionals.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Sweden
- Survey time period
- October 4-27, 2018
- Number of respondents
- 50 respondents
- Supplementary notes
- The statistic is based on a survey conducted among 50 marketing managers and professionals.
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Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
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Digital marketing in Sweden
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Statistics on "Digital marketing in Sweden"
- Overview
The most important statistics
- Advertising and marketing communications spending in Sweden in 2018, by activity (in million SEK)Advertising and marketing communications spending in Sweden 2018, by activity
- Distribution of marketing spending in Sweden in 2018, by channelDistribution of marketing spending in Sweden 2018, by channel
- Which of the following marketing tactics is your company using? Survey on the use of marketing tactics in Sweden 2016
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertisingShare of selected companies using digital advertising in Sweden 2018, by ad form
- Digital tools used in international marketing by companies in Sweden in 2015Use of digital tools in international marketing in Sweden 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of selected industries in Sweden 2018
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint scoreDigital marketing performance ranking of major companies in Sweden 2018
- Search engine
The most important statistics
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)Desktop search engine marketing revenue in Sweden 2015-2017
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)Search engine advertising revenue in Sweden quarterly from 2015-2017
- Does your company use search engine optimization techniques to appear higher in the search results?Use of search engine optimization among small & medium enterprises in Sweden 2016
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016Levels of comfort with data collection by search engines in Sweden 2016
- Does your company use search engine optimization (SEO)?Use of search engine optimization by companies in Sweden 2016, by industry sector
- Does your company advertise on search engines such as Google and Bing?Companies' advertising on search engines in Sweden 2016, by industry sector
- Social media
The most important statistics
- Share of the enterprises that use selected types of social media in Sweden in 2017Enterprises' online presence in selected types of social media in Sweden 2017
- Does your company have a social media profile?Share of companies in Sweden with social media profiles 2016, by industry sector
- Which social media platforms do you use for your marketing activities during this quarter?Survey on usage of social media for marketing activities in Sweden 2017
- Share of selected major companies with social media activities in Sweden in 2018, by channelShare of major companies with social media activities in Sweden 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterpriseReasons for social media usage by enterprises in Sweden 2015, by size of enterprise
- Did your company pay for advertising on Facebook?Companies paying for ads on Facebook in Sweden 2016, by industry sector
- Top digitally leading companies within social media in Sweden in 2018 and 2019Ranking of companies leading digitally in social media in Sweden 2018-2019
- Programmatic advertising
The most important statistics
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)Spending on programmatic advertising in Sweden 2013-2018
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)Forecasted revenue of the programmatic video market in the Nordics 2017-2020
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2015
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)Average CPC (cost per click) for programmatic advertising in Sweden 2012-2015
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2015
- E-mail, content and influencer marketing
The most important statistics
- Does your company use direct mail, e-mail campaigns or telemarketing?Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Does your company use content marketing?Survey on usage of content marketing by companies in Sweden 2016, by industry sector
- Share of people who paid for online content in Sweden in 2016, by type of contentPeople who paid for online content in Sweden 2016, by content type
- How long experience do you have with influencer marketing?Experience with influencer marketing in Sweden 2019, by time frame
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)Leading influencers on Instagram in Sweden 2017, by followers
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of marketing spending in Sweden 2018, by channel and revenue
- Expected change in marketing spend worldwide 2017, by channel
- Marketing channels with increased spending in Canada 2013-2014
- Marketing budget split in the United Kingdom 2015, by paid, owned and earned media
- Marketing budget revenue share in Slovenia 2016
- Marketing budget increase in the United Kingdom 2016, by paid, owned and earned media
- Media budgets: brand vs. direct response advertising in Asia 2016, by channel
- Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- Unattractive media channels for U.S. marketers 2016
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Effectiveness of media spend in the U.S. 2016, by channel
- Digital marketing spend inhibitors in the U.S. 2016
- Channels included in media budgets in Asia 2016
- Channels included in media budgets in the U.S. 2016
- Leading digital marketing channels with planned budget increase in Canada 2016
- European independent lodging market: effectiveness of marketing channels 2015
- Grupo Chedraui: marketing expenses 2014-2018
- Product discovery channels in the U.S. 2015, by age & gender
- Value of zinc powders and flakes exported globally by the UK 2011-2017
- Installation of industrial machinery and equipment revenue in the United Kingdom 2010-2022
Studies
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Mobile marketing in the U.S.
- Content marketing
- E-mail marketing
- SME marketing in the U.S.
- Twitter marketing
- Instagram marketing and advertising
- Facebook marketing
- Mobile Marketing Survey 2013
- Mobile Marketing Survey 2012
- State of Slovenian Marketing 2016
- B2B Content Marketing 2019
- Marketer Email Tracker 2019
Statistics on "Digital marketing in Sweden"
- Advertising and marketing communications spending in Sweden in 2018, by activity (in million SEK)
- Distribution of marketing spending in Sweden in 2018, by channel
- Which of the following marketing tactics is your company using?
- Share of selected major companies using digital advertising Sweden in 2018, by form of advertising
- Digital tools used in international marketing by companies in Sweden in 2015
- Digital marketing performance ranking of selected industries in Sweden in 2018, by BearingPoint score
- Digital marketing performance ranking of selected major companies in Sweden in 2018, by BearingPoint score
- Desktop search engine marketing revenue in Sweden in 2015, with a forecast to 2017 (in million SEK)
- Search engine advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Does your company use search engine optimization techniques to appear higher in the search results?
- Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in Sweden as of April 2016
- Does your company use search engine optimization (SEO)?
- Does your company advertise on search engines such as Google and Bing?
- Share of the enterprises that use selected types of social media in Sweden in 2017
- Does your company have a social media profile?
- Which social media platforms do you use for your marketing activities during this quarter?
- Share of selected major companies with social media activities in Sweden in 2018, by channel
- Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise
- Did your company pay for advertising on Facebook?
- Top digitally leading companies within social media in Sweden in 2018 and 2019
- Spending on programmatic advertising in Sweden from 2013 to 2015, with a forecast to 2018 (in million SEK)
- Forecasted revenue of the programmatic video market in selected Nordic countries for 2017 and 2020 (in million SEK)
- Average CPM (cost per mille) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average CPC (cost per click) for programmatic advertising in Sweden from 2012 to 2015 (in U.S. dollars)
- Average click-through rate (CTR) for programmatic advertising in Sweden from 2012 to 2015
- Does your company use direct mail, e-mail campaigns or telemarketing?
- Does your company use content marketing?
- Share of people who paid for online content in Sweden in 2016, by type of content
- How long experience do you have with influencer marketing?
- Top ten influencers on Instagram in Sweden as of August 2017, ranked by number of followers (in millions)
- Distribution of marketing spending in Sweden in 2018, by channel and companies' revenue
- Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel
- Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014
- Distribution of marketing budgets in the United Kingdom (UK) in 2015, by paid, owned and earned media
- Revenue share of marketing budgets in companies in Slovenia in 2016
- Share of companies increasing their marketing budgets in the United Kingdom (UK) in 2016, by media type
- How does your organization use its media budget for the following channels?
- How does your organization use its media budget for the following channels?
- For which three channels would you decrease your media spend?
- Industry sectors ranked by marketing budget revenue share in the United Kingdom (UK) in 2016
- How would you rate the effectiveness of your media spend for the following channels?
- Which three factors prevent your organization from spending more on digital channels?
- Which channels do you include when allocating the media budget?
- Which channels do you include when allocating the media budget?
- Share of marketing leaders planning to increase budgets on selected digital marketing activities in Canada as of March 2016
- Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*
- Marketing expenses of Grupo Chedraui from 2014 to 2018 (in million Mexican pesos)
- In which of the following ways, if any, do you learn about new products you would like to purchase?
- Value of zinc powders and flakes exported globally by the United Kingdom (UK) from 2011 to 2017 (in 1,000s GBP)
- Installation of industrial machinery and equipment revenue in the United Kingdom from 2010 to 2022 (in million U.S. dollars)
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