The growth of the marketing budget among Swedish companies
Many Swedish marketing managers and professionals taking part in the same survey answered that they will likely unchange their marketing budget for 2020. Only 21.6 percent of them stated to want to increase it. Especially companies with revenues under 500 million Swedish kronor are planning to unchange their marketing budget and only 21.4 percent of them indicated to increase it in the coming year.
Digital media is becoming increasingly popular
Similar to other industries, using digital media for marketing purposes is becoming more and more popular among Swedish companies. A 2018 survey found that 78 percent of e-commerce enterprises in the country used the social media platform Facebook as a marketing channel. Ads in social media websites were generally used by 72 percent of online retailers.