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Awareness of price and brands when buying beer in Germany 2012-2018
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Awareness of price and brands when buying beer in Germany 2012-2018
When buying beer, do you pay more attention to the brand or the price?
by Evgeniya Koptyug,
last edited
May 31, 2019
This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2012 to 2018. In 2018, 44.7 percent of respondents paid attention to the brand when buying beer, while 31.4 percent looked at the price.
When buying beer, do you pay more attention to the brand or the price?
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by Evgeniya Koptyug,
last edited
May 31, 2019
This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2012 to 2018. In 2018, 44.7 percent of respondents paid attention to the brand when buying beer, while 31.4 percent looked at the price.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
- Region
- Germany
- Survey time period
- 2012 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Sample information:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
Figures are based on the following studies:
2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
Further information on methodology can be found here.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Germany
- Survey time period
- 2012 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Sample information:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
Figures are based on the following studies:
2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
Further information on methodology can be found here.
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Beer market in Germany
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Statistics on "Beer market in Germany"
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The most important statistics
- Distribution of leading brewery groups' domestic sales volume in Germany from 2016 to 2018 (in million hectoliters)Leading brewery groups domestic sales in Germany 2016 to 2018
- Distribution of leading brewery groups market share in Germany as of 2017Leading brewery groups market share in Germany 2017
- Beer production of the leading beer brands in Germany as of 2016 (in 1,000 hectoliters)Leading beer brands production in Germany as of 2016
- Distribution of the leading beer brands' domestic revenues in Germany as of 2017 (in 1,000 hectoliters)Leading beer brands' domestic revenues in Germany 2017
- Pils beer production by leading beer brands in Germany as of 2017 (in 1,000 hectoliters)Leading beer brands production (Pils) in Germany as of 2017
- Ranking of the most popular beer brands in Germany in 2018Most popular beer brands Germany 2018
- Number of consumers of the most popular beer brands in Germany from 2014 to 2018 (in millions)Consumer numbers for most popular beer brands Germany 2014-2018
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- Brewery production in Germany from 2005 to 2018, by size categoryBrewery production in Germany from 2005 to 2018 by size category
- Distribution of beer production in Germany from 2005 to 2018, by production volume of breweryDistribution of beer production in Germany 2005-2018, by brewery production volume
- Number of microbreweries in Germany from 2005 to 2018Microbreweries in Germany from 2005 to 2018
- Distribution of microbreweries' beer output in Germany from 2005 to 2018 (in hectoliters)*Microbreweries beer production in Germany from 2005 to 2018
- Number of small breweries in Germany from 2005 to 2018, by production volumeSmall breweries in Germany from 2005 to 2018, by production volume
- Distribution of beer production in small breweries in Germany from 2005 to 2018 (in hectoliters)Small breweries beer production in Germany from 2005 to 2018
- Share of small breweries' beer production in Germany from 2005 to 2018Small breweries' beer production share in Germany from 2005 to 2018
- Consumption
The most important statistics
- Number of people from Germany interested in information about beer from 2011 to 2018 (in millions)Number of Germans interested in beer 2011-2018
- Ranking of the most purchased and consumed beverages in Germany from 2016 to 2018Most purchased and consumed beverages in Germany 2016-2018
- Sales volume of beer in Germany from 1993 to 2018 (in 1,000 hectoliters)Sales volume of beer in Germany 1993-2018
- Beer sales volume in Germany from May 2017 to May 2019 (in 1,000 hectoliters)*Volume of beer sold in Germany May 2019
- Sales volume of beer in Germany in 2017 and 2018, by state (in hectoliters)Beer sales in Germany 2017-2018, by state
- Distribution of beer sales in relation to the population in Germany as of 2018, by state and regionBeer sales compared to the population in Germany as of 2018
- Consumption of beer in Germany from 1960 to 2018 (in 1,000 hectoliters)Consumption of beer in Germany from 1960 to 2018
- Per capita consumption of beer in Germany from 1950 to 2018 (in liters)Per capita consumption of beer in Germany 1950-2018
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- Distribution of beer sales in food retail in Germany from 2014 to 2015, by varieties (in 1,000 hectoliters)Beer sales in German food retail from 2014 to 2015 by varieties
- Sales volume distribution of beer in Germany as of 2019, by varietiesBeer sales distribution in Germany as of 2019, by varieties
- Number of persons who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2015 to 2019 (in millions)Beer consumption survey (pils, export) in Germany 2015 to 2019
- Number of persons consuming pils and pilsener in Germany from 2015 to 2018, by frequency (in millions)Consumption of pils and pilsener in Germany 2015-2018, by frequency
- Number of persons who consumed or purchased export beer in the past 14 days in Germany from 2007 to 2015 (in millions)Export beer consumption survey in Germany 2007 to 2015
- Number of persons consuming export, pale ale and lager beer in Germany from 2015 to 2018, by frequency (in millions)Consumption of export, pale ale and lager beer in Germany 2015-2018, by frequency
- Number of persons consuming low alcohol and light beer in Germany from 2015 to 2018, by frequencyConsumption of low alcohol and light beer in Germany 2015-2018, by frequency
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The most important statistics
- Sales volume of beer-based mixed drinks in Germany from 1999 to 2018 (in hectoliters)Sales volume of beer-based mixed drinks in Germany 1999-2018
- Sales volume distribution of mixed beer drinks in Germany in 2016 and 2017, by varietyMixed beer drinks sales volume distribution in 2016 and 2017
- Sales volume of mixed beer drinks in Germany in 2019, by distribution channelsSales volume of mixed beer drinks in Germany 2019, by distribution channels
- Customer reach of mixed beer drinks in Germany from 2012 to 2017, by regionMixed beer drinks customer reach in Germany 2012-2017 by region
- Number of persons who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2015 to 2019 (in millions)Mixed beer drink consumption survey in Germany 2015 to 2019
- Number of persons consuming mixed beer drinks in Germany from 2015 to 2018, by frequency (in millions)Consumption of mixed beer drinks in Germany 2015-2018 by frequency
- Number of persons consuming mixed beer drinks with lemonade* in Germany from 2015 to 2018, by frequency (in millions)Consumption of mixed beer drinks with lemonade in Germany 2015-2018 by frequency
- Number of persons consuming flavored beer (e.g. Beck's Lemon, Warsteiner Premium Orange/Lemon) in Germany from 2015 to 2018, by frequency (in millions)Consumption of flavored beer in Germany 2015-2018 by frequency
- Distribution
The most important statistics
- Share of beer sales in retail in Germany in 2019, by distribution typeBeer sales share in Germany 2019, by distribution
- When buying beer, do you pay more attention to the brand or the price?Awareness of price and brands when buying beer in Germany 2012-2018
- Advertising expenditure for beer in Germany from 2000 to 2017 (in million euros)Advertising expenditure for beer in Germany 2000-2017
- Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros)Beer advertising expenses per hectoliter consumption in Germany 1994 to 2014
- Advertising expenditure share for beer advertising in Germany from 2006 to 2017, by channelBeer advertising expenditure share in Germany 2006-2017, by channel
- Distribution of beer advertising expenses in Germany as of 2017, by beer manufacturer (in million euros)Beer manufacturers advertising expenses in Germany 2017
- Share of beer sales in retail in Germany in 2019, by packaging Beer sales share by packaging in Germany 2019
- Share of sales for returnable beer crates (20x0.5 l) in Germany in 2016 and 2017, by price levelsReturnable beer crates sales by price level in Germany 2016-2017
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Statistics on "Beer market in Germany"
- Distribution of leading brewery groups' domestic sales volume in Germany from 2016 to 2018 (in million hectoliters)
- Distribution of leading brewery groups market share in Germany as of 2017
- Beer production of the leading beer brands in Germany as of 2016 (in 1,000 hectoliters)
- Distribution of the leading beer brands' domestic revenues in Germany as of 2017 (in 1,000 hectoliters)
- Pils beer production by leading beer brands in Germany as of 2017 (in 1,000 hectoliters)
- Ranking of the most popular beer brands in Germany in 2018
- Number of consumers of the most popular beer brands in Germany from 2014 to 2018 (in millions)
- Brewery production in Germany from 2005 to 2018, by size category
- Distribution of beer production in Germany from 2005 to 2018, by production volume of brewery
- Number of microbreweries in Germany from 2005 to 2018
- Distribution of microbreweries' beer output in Germany from 2005 to 2018 (in hectoliters)*
- Number of small breweries in Germany from 2005 to 2018, by production volume
- Distribution of beer production in small breweries in Germany from 2005 to 2018 (in hectoliters)
- Share of small breweries' beer production in Germany from 2005 to 2018
- Number of people from Germany interested in information about beer from 2011 to 2018 (in millions)
- Ranking of the most purchased and consumed beverages in Germany from 2016 to 2018
- Sales volume of beer in Germany from 1993 to 2018 (in 1,000 hectoliters)
- Beer sales volume in Germany from May 2017 to May 2019 (in 1,000 hectoliters)*
- Sales volume of beer in Germany in 2017 and 2018, by state (in hectoliters)
- Distribution of beer sales in relation to the population in Germany as of 2018, by state and region
- Consumption of beer in Germany from 1960 to 2018 (in 1,000 hectoliters)
- Per capita consumption of beer in Germany from 1950 to 2018 (in liters)
- Number of people consuming imported beer in Germany from 2015 to 2018, by frequency (in millions)*
- Share of beer imports in domestic consumption in Germany from 2001 to 2018
- Ranking of the most popular beer types in Germany from 2015 to 2018
- Distribution of beer sales in food retail in Germany from 2014 to 2015, by varieties (in 1,000 hectoliters)
- Sales volume distribution of beer in Germany as of 2019, by varieties
- Number of persons who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2015 to 2019 (in millions)
- Number of persons consuming pils and pilsener in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons who consumed or purchased export beer in the past 14 days in Germany from 2007 to 2015 (in millions)
- Number of persons consuming export, pale ale and lager beer in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons consuming low alcohol and light beer in Germany from 2015 to 2018, by frequency
- Number of persons consuming alcohol-free beer in Germany from 2015 to 2019 (in millions)
- Number of persons consuming alcohol-free beer in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons who consumed or purchased malt beer in the past 14 days in Germany from 2007 to 2013 (in millions)
- Number of persons consuming malt beer in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons who consumed or purchased altbier beer in the past 14 days in Germany from 2007 to 2013 (in millions)
- Number of persons consuming altbier in Germany from 2015 to 2018, by frequency (in millions)
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- Number of persons consuming Kölsch in Germany from 2015 to 2018, by frequency (in millions)
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- Population in Germany by frequency of mild beer consumption (such as Becks Gold, Bit Sun) from 2015 to 2018 (in millions)
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- Sales volume of beer-based mixed drinks in Germany from 1999 to 2018 (in hectoliters)
- Sales volume distribution of mixed beer drinks in Germany in 2016 and 2017, by variety
- Sales volume of mixed beer drinks in Germany in 2019, by distribution channels
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- Number of persons who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2015 to 2019 (in millions)
- Number of persons consuming mixed beer drinks in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons consuming mixed beer drinks with lemonade* in Germany from 2015 to 2018, by frequency (in millions)
- Number of persons consuming flavored beer (e.g. Beck's Lemon, Warsteiner Premium Orange/Lemon) in Germany from 2015 to 2018, by frequency (in millions)
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- Distribution of beer advertising expenses in Germany as of 2017, by beer manufacturer (in million euros)
- Share of beer sales in retail in Germany in 2019, by packaging
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