This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2012 to 2018. In 2018, 44.7 percent of respondents paid attention to the brand when buying beer, while 31.4 percent looked at the price.
When buying beer, do you pay more attention to the brand or the price?
Sample information:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
Figures are based on the following studies: 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
Further information on methodology can be found here.
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VuMA. (November 14, 2018). When buying beer, do you pay more attention to the brand or the price? [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/575142/beer-brand-and-price-awareness-germany/
VuMA. "When buying beer, do you pay more attention to the brand or the price?." Chart. November 14, 2018. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/575142/beer-brand-and-price-awareness-germany/
VuMA. (2018). When buying beer, do you pay more attention to the brand or the price?. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/575142/beer-brand-and-price-awareness-germany/
VuMA. "When Buying Beer, Do You Pay More Attention to The Brand or The Price?." Statista, Statista Inc., 14 Nov 2018, https://www.statista.com/statistics/575142/beer-brand-and-price-awareness-germany/
VuMA, When buying beer, do you pay more attention to the brand or the price? Statista, https://www.statista.com/statistics/575142/beer-brand-and-price-awareness-germany/ (last visited March 31, 2020)
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