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Awareness of price and brands when buying beer in Germany 2011-2017
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Awareness of price and brands when buying beer in Germany 2011-2017
When buying beer, do you pay more attention to the brand or the price?
This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2011 to 2017. In 2017, 45.7 percent of respondents paid attention to the brand when buying beer, while 31.6 percent looked at the price.
When buying beer, do you pay more attention to the brand or the price?
| Brand | Price | Don't know | |
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| - | - | - | - |
| Brand | Price | Don't know | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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More information
This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2011 to 2017. In 2017, 45.7 percent of respondents paid attention to the brand when buying beer, while 31.6 percent looked at the price.
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- Release date
- November 2017
- Region
- Germany
- Survey time period
- 2011 to 2017
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Sample information:
2011: 23.022 respondents, projected base of 70.33 million persons
2012: 23.020 respondents, projected base of 70.21 million persons
2013: 23.083 respondents, projected base of 70.33 million persons
2014: 23.093 respondents, projected base of 70.53 million persons
2015: 23.090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
Figures are based on the following studies:
2011: VuMA 2012; 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018
Further information on methodology can be found here.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- Germany
- Survey time period
- 2011 to 2017
- Age group
- 14 years and older
- Special properties
- German-speaking population
- Method of interview
- Face-to-face interview
- Supplementary notes
-
Sample information:
2011: 23.022 respondents, projected base of 70.33 million persons
2012: 23.020 respondents, projected base of 70.21 million persons
2013: 23.083 respondents, projected base of 70.33 million persons
2014: 23.093 respondents, projected base of 70.53 million persons
2015: 23.090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
Figures are based on the following studies:
2011: VuMA 2012; 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018
Further information on methodology can be found here.
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Beer market in Germany
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Statistics on "Beer market in Germany"
- Breweries and brands
The most important statistics
- Distribution of leading brewery groups' domestic sales volume in Germany from 2016 to 2018 (in million hectoliters)Leading brewery groups domestic sales in Germany 2016 to 2018
- Distribution of leading brewery groups market share in Germany as of 2017Leading brewery groups market share in Germany 2017
- Beer production of the leading beer brands in Germany as of 2016 (in 1,000 hectoliters)Leading beer brands production in Germany as of 2016
- Distribution of the leading beer brands' domestic revenues in Germany as of 2015 (in million hectoliters)Leading beer brands' domestic revenues in Germany 2015
- Pils beer production by leading beer brands in Germany as of 2017 (in 1,000 hectoliters)Leading beer brands production (Pils) in Germany as of 2017
- Market share of leading beer brands in Germany from January 2013 to November 2014Leading beer brands market share in Germany 2013 to 2014
- Market share of pilsener beer in food retail in Germany as of 2013Pils market share in food retail in Germany 2013
- Ranking of the most popular beer brands in Germany in 2018Most popular beer brands Germany 2018
- Small and microbreweries
The most important statistics
- Brewery production in Germany from 2005 to 2017, by size categoryBrewery production in Germany from 2005 to 2017 by size category
- Distribution of beer production in Germany from 2005 to 2017, by production volume of breweryDistribution of beer production in Germany 2005-2017, by brewery production volume
- Number of microbreweries in Germany from 2005 to 2017Microbreweries in Germany from 2005 to 2017
- Distribution of microbreweries' beer output in Germany from 2005 to 2017 (in hectoliters)*Microbreweries beer production in Germany from 2005 to 2017
- Number of small breweries in Germany from 2005 to 2017, by production volumeSmall breweries in Germany from 2005 to 2017, by production volume
- Distribution of beer production in small breweries in Germany from 2005 to 2017 (in hectoliters)Small breweries beer production in Germany from 2005 to 2017
- Share of small breweries' beer production in Germany from 2005 to 2017Small breweries' beer production share in Germany from 2005 to 2017
- Consumption
The most important statistics
- Number of people from Germany interested in information about beer from 2010 to 2017 (in millions)Number of Germans interested in beer 2010-2017
- Ranking of the most purchased and consumed beverages in Germany from 2016 to 2018Most purchased and consumed beverages in Germany 2016-2018
- Sales volume of beer in Germany from 1993 to 2018 (in 1,000 hectoliters)Sales volume of beer in Germany 1993-2018
- Beer sales volume in Germany from September 2016 to September 2018 (in 1,000 hectoliters)*Volume of beer sold in Germany 2018
- Sales volume of beer in Germany in 2016 and 2017, by state (in hectoliters)Beer sales in Germany 2016-2017, by state
- Distribution of beer sales in relation to the population in Germany as of 2017, by state and regionBeer sales compared to the population in Germany as of 2017
- Consumption of beer in Germany from 1960 to 2017 (in 1,000 hectoliters)Consumption of beer in Germany from 1960 to 2017
- Per capita consumption of beer in Germany from 1950 to 2017 (in liters)Per capita consumption of beer in Germany 1950-2017
- Types and varieties
The most important statistics
- Ranking of the most popular beer types in Germany from 2014 to 2017*Most popular beer types in Germany 2014-017
- Distribution of beer sales in food retail in Germany from 2014 to 2015, by varieties (in 1,000 hectoliters)Beer sales in German food retail from 2014 to 2015 by varieties
- Sales volume distribution of beer in Germany as of 2017, by varieties*Beer sales distribution in Germany as of 2017, by varieties
- Number of persons who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2014 to 2018 (in millions)Beer consumption survey (pils, export) in Germany 2014 to 2018
- Number of persons consuming pils and pilsener in Germany from 2014 to 2017, by frequency (in millions)Consumption of pils and pilsener in Germany 2014-2017, by frequency
- Number of persons who consumed or purchased export beer in the past 14 days in Germany from 2007 to 2015 (in millions)Export beer consumption survey in Germany 2007 to 2015
- Number of persons consuming export, pale ale and lager* beer in Germany from 2014 to 2017, by frequency (in millions)Consumption of export, pale ale and lager beer in Germany 2014-2017, by frequency
- Number of persons consuming low alcohol and light beer in Germany from 2014 to 2017, by frequencyConsumption of low alcohol and light beer in Germany 2014-2017, by frequency
- Mixed beer drinks
The most important statistics
- Sales volume of beer-based mixed drinks in Germany from 1999 to 2017 (in hectoliters)Sales volume of beer-based mixed drinks in Germany 1999-2017
- Sales volume distribution of mixed beer drinks in Germany in 2016 and 2017, by varietyMixed beer drinks sales volume distribution in 2016 and 2017
- Sales volume of mixed beer drinks in Germany from 2013 to 2017, by distribution channelsSales volume of mixed beer drinks in Germany 2013-2017, by distribution channels
- Customer reach of mixed beer drinks in Germany from 2012 to 2017, by regionMixed beer drinks customer reach in Germany 2012-2017 by region
- Number of persons who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2014 to 2018 (in millions)Mixed beer drink consumption survey in Germany 2014 to 2018
- Number of persons consuming mixed beer drinks in Germany from 2014 to 2017, by frequency (in millions)Consumption of mixed beer drinks in Germany 2014-2017 by frequency
- Number of persons consuming mixed beer drinks with lemonade* in Germany from 2014 to 2017, by frequency (in millions)Consumption of mixed beer drinks with lemonade in Germany 2014-2017 by frequency
- Number of persons consuming flavored beer in Germany from 2014 to 2017, by frequency (in millions)Consumption of flavored beer in Germany 2014-2017 by frequency
- Distribution
The most important statistics
- Share of beer sales in retail in Germany from 2012 to 2017, by distribution typeBeer sales share in Germany 2012-2017, by distribution
- When buying beer, do you pay more attention to the brand or the price?Awareness of price and brands when buying beer in Germany 2011-2017
- Advertising expenditure for beer in Germany from 2000 to 2017 (in million euros)Advertising expenditure for beer in Germany 2000-2017
- Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros)Beer advertising expenses per hectoliter consumption in Germany 1994 to 2014
- Advertising expenditure share for beer advertising in Germany from 2006 to 2017, by channelBeer advertising expenditure share in Germany 2006-2017, by channel
- Distribution of beer advertising expenses in Germany as of 2017, by beer manufacturer (in million euros)Beer manufacturers advertising expenses in Germany 2017
- Distribution of the most advertised beer brands and products in Germany as of 2013Advertised beer brands and products in Germany as of 2013
- Share of beer sales in retail in Germany from 2013 to 2017, by packaging Beer sales share by packaging in Germany 2013-2017
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Statistics on "Beer market in Germany"
- Distribution of leading brewery groups' domestic sales volume in Germany from 2016 to 2018 (in million hectoliters)
- Distribution of leading brewery groups market share in Germany as of 2017
- Beer production of the leading beer brands in Germany as of 2016 (in 1,000 hectoliters)
- Distribution of the leading beer brands' domestic revenues in Germany as of 2015 (in million hectoliters)
- Pils beer production by leading beer brands in Germany as of 2017 (in 1,000 hectoliters)
- Market share of leading beer brands in Germany from January 2013 to November 2014
- Market share of pilsener beer in food retail in Germany as of 2013
- Ranking of the most popular beer brands in Germany in 2018
- Number of consumers of the most popular beer brands in Germany from 2014 to 2018 (in millions)
- Brewery production in Germany from 2005 to 2017, by size category
- Distribution of beer production in Germany from 2005 to 2017, by production volume of brewery
- Number of microbreweries in Germany from 2005 to 2017
- Distribution of microbreweries' beer output in Germany from 2005 to 2017 (in hectoliters)*
- Number of small breweries in Germany from 2005 to 2017, by production volume
- Distribution of beer production in small breweries in Germany from 2005 to 2017 (in hectoliters)
- Share of small breweries' beer production in Germany from 2005 to 2017
- Number of people from Germany interested in information about beer from 2010 to 2017 (in millions)
- Ranking of the most purchased and consumed beverages in Germany from 2016 to 2018
- Sales volume of beer in Germany from 1993 to 2018 (in 1,000 hectoliters)
- Beer sales volume in Germany from September 2016 to September 2018 (in 1,000 hectoliters)*
- Sales volume of beer in Germany in 2016 and 2017, by state (in hectoliters)
- Distribution of beer sales in relation to the population in Germany as of 2017, by state and region
- Consumption of beer in Germany from 1960 to 2017 (in 1,000 hectoliters)
- Per capita consumption of beer in Germany from 1950 to 2017 (in liters)
- Number of people consuming imported beer in Germany from 2014 to 2017, by frequency (in millions)*
- Share of beer imports in domestic consumption in Germany from 2001 to 2017
- Ranking of the most popular beer types in Germany from 2014 to 2017*
- Distribution of beer sales in food retail in Germany from 2014 to 2015, by varieties (in 1,000 hectoliters)
- Sales volume distribution of beer in Germany as of 2017, by varieties*
- Number of persons who consumed or purchased beer (pils, export) in the past 14 days in Germany from 2014 to 2018 (in millions)
- Number of persons consuming pils and pilsener in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons who consumed or purchased export beer in the past 14 days in Germany from 2007 to 2015 (in millions)
- Number of persons consuming export, pale ale and lager* beer in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons consuming low alcohol and light beer in Germany from 2014 to 2017, by frequency
- Number of persons consuming alcohol-free beer in Germany from 2014 to 2018 (in millions)
- Number of persons consuming alcohol-free beer in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons who consumed or purchased malt beer in the past 14 days in Germany from 2007 to 2013 (in millions)
- Number of persons consuming malt beer in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons who consumed or purchased altbier beer in the past 14 days in Germany from 2007 to 2013 (in millions)
- Number of persons consuming altbier in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons who consumed or purchased Kölsch beer in the past 14 days in Germany from 2007 to 2013 (in millions)
- Number of persons consuming Kölsch in Germany from 2013 to 2017, by frequency (in millions)
- Number of persons who consumed or purchased wheat beer in the past 14 days in Germany from 2014 to 2018 (in millions)
- Number of persons consuming wheat beer in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons consuming bock beer in Germany from 2014 to 2017, by frequency (in millions)
- Population in Germany by frequency of mild beer consumption (such as Becks Gold, Bit Sun) from 20143 to 2017 (in millions)
- Number of persons consuming black beer in Germany from 2014 to 2017, by frequency (in millions)
- Sales volume of beer-based mixed drinks in Germany from 1999 to 2017 (in hectoliters)
- Sales volume distribution of mixed beer drinks in Germany in 2016 and 2017, by variety
- Sales volume of mixed beer drinks in Germany from 2013 to 2017, by distribution channels
- Customer reach of mixed beer drinks in Germany from 2012 to 2017, by region
- Number of persons who consumed or purchased mixed beer drinks in the past 14 days in Germany from 2014 to 2018 (in millions)
- Number of persons consuming mixed beer drinks in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons consuming mixed beer drinks with lemonade* in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons consuming flavored beer in Germany from 2014 to 2017, by frequency (in millions)
- Number of persons consuming unusual beer mixtures in Germany from 2010 to 2013, by frequency (in millions)
- Share of beer sales in retail in Germany from 2012 to 2017, by distribution type
- When buying beer, do you pay more attention to the brand or the price?
- Advertising expenditure for beer in Germany from 2000 to 2017 (in million euros)
- Distribution of advertising expenses for beer consumed per hectoliter in Germany from 1994 to 2014 (in euros)
- Advertising expenditure share for beer advertising in Germany from 2006 to 2017, by channel
- Distribution of beer advertising expenses in Germany as of 2017, by beer manufacturer (in million euros)
- Distribution of the most advertised beer brands and products in Germany as of 2013
- Share of beer sales in retail in Germany from 2013 to 2017, by packaging
- Share of sales for returnable beer crates (20x0.5 l) in Germany in 2016 and 2017, by price levels
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- Location of purchase assisted by smartphone activities in Canada as of November 2013
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