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Awareness of price and brands when buying beer in Germany 2013-2020

This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2013 to 2020. In 2020, 45.3 percent of respondents paid attention to the brand when buying beer, while 29.4 percent looked at the price.

When buying beer, do you pay more attention to the brand or the price?

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Source

Release date

November 2020

Region

Germany

Survey time period

2013 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Sample information:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
Figures are based on the following studies:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

Further information on methodology can be found here.

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Statistics on "Beer market in Germany"

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