Per capita consumption of beer in Germany 1950-2018

On average, Germans consumed 101.2 liters of beer per person in 2017. Despite the fact that this is probably the first beverage most of the world associates with Germany, not least because of the Oktoberbest in Munich, in the country itself consumption levels have been falling consistently since 1990.

Still active industry

Changing beer consumption may be due to a variety of reasons, among them the growing selection of other beverages available on the market, both alcoholic and not, prices, as well as lifestyle and health choices among the German population. Despite consumers drinking less and less beer, the industry is still active and breweries continue to be opened.

Beck’s most popular brand

Beer sales volume fluctuated during recent years, generally falling. Still, when Germans did buy beer, the most popular brands were Beck’s, Krombacher and Warsteiner.