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Most purchased and consumed beverages in Germany 2016-2018

Ranking of the most purchased and consumed beverages in Germany from 2016 to 2018

by Evgeniya Koptyug, last edited Aug 9, 2019
Most purchased and consumed beverages in Germany 2016-2018 Mineral water is by far the most purchased and consumed beverage in Germany. 86 percent of the population bought it in 2018. The most popular type of mineral water, based on sales in liters, is sparsely carbonated. Indeed, Germans are known for their preference of fizzy drinking water, though sales of still water were also increasing.
A multi-billion-euro industry

   The beverage industry as such includes the manufacture of various alcoholic drinks, as well as non-alcoholic ones and mineral water. Generating over 21 billion euros worth of total revenue in 2017, the industry employed more than 62 thousand people. Earnings are expected to grow in the next years. Forecasts predict that beverage manufacturing will bring in as much as 24.6 billion euros worth of revenue in 2023.

What about beer?

    While Germany is widely known both for its long-standing beer production industry, as well as seemingly active consumption habits, beer is not in the top three of the most bought beverages. Pils and export beer are overtaken by Cola drinks, caffeinated coffee and fruit juices. Beer consumption per capita has been dropping significantly compared to the 1970s and 1980s.
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Ranking of the most purchased and consumed beverages in Germany from 2016 to 2018

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