Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Italy: average age of online shoppers Q3 2017, by product category

Average age of online customers in Italy in the 3rd quarter of 2017, by product category

by Statista Research Department, last edited Aug 9, 2019
Italy: average age of online shoppers Q3 2017, by product category According to a survey on online shoppers from 2017, the average age of customers purchasing home appliances online was around 49 years old, whereas the average age of customers buying sport equipment via internet was assessed to be around 39 years old.
Italian online shoppers increase

Overall, it seems that Italians are enjoying online shopping. The number of web shoppers increased from 21.7 million as of 2017, to 23.5 million as of 2018. Considering the online shoppers from a gender perspective , men tend to purchase more than women.  

Most popular categories

Concerning categories, Italian people shopping online have identified the most popular categories when it comes to online shopping. As reported by a survey in 2018, 61 percent of Italian consumers stated that they at least once booked a trip online. Clothing, books and music were the second most popular categories, with 56 percent of the respondents declaring that they bought one of these items at least once online. Only seven percent of online buyers confirmed that they purchased fresh food online. 
Show more

Average age of online customers in Italy in the 3rd quarter of 2017, by product category

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
E-commerce in Italy
E-commerce in Italy

All Information
in one Presentation

E-commerce in Italy

Everything On "E-commerce in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "E-commerce in Italy"
  • Market overview
  • E-commerce revenues by segment
  • Consumer spending
  • Digital shoppers - Demographics
The most important statistics
  • Device
  • Payment methods
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.