Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Most popular online shopping categories among digital consumers 2018

This statistic depicts the most popular online shopping categories among digital consumers in Italy in 2018. According to data, 61 percent of Italian consumers stated that they booked at least one trip online in 2018. Clothing, books and music were the second most popular categories, with 56 percent of respondents declaring that they bought at least one of these items online during the course of the year considered. By contrast, only seven percent of online buyers affirmed that they made fresh food purchases online.

Most popular online shopping categories among digital consumers in Italy in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2018

Region

Italy

Number of respondents

30,000 respondents

Special properties

36 countries

Supplementary notes

The source does not specify the methodology.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Fashion consumer behavior in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.