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Importance of online merchants before purchasing offline in Italy 2016, by type

Importance of online merchants before purchasing offline in Italy in 2016, by type

by Statista Research Department, last edited May 12, 2016
Importance of online merchants before purchasing offline in Italy 2016, by type This statistic illustrates the results of a survey on the importance of online merchants consulted before purchasing offline in Italy in 2016, by type of good. During the survey period, it was found that 51 percent of the respondents consulted the producer´s web page before purchasing intangible goods. When looking at intangible goods, 36 percent of the respondents declared that they would check price comparison websites before making a purchase offline.
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Importance of online merchants before purchasing offline in Italy in 2016, by type

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