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Asia Pacific: consumers' reasons for snacking to satisfy hunger 2014

This statistic illustrates the results of a survey conducted by Nielsen from February 17 to March 7, 2014. Internet users worldwide were polled about the reasons for eating snacks in order to satisfy hunger in the last 30 days. Some 79 percent of Asia Pacific respondents indicated they ate snacks to satisfy a craving in the last 30 days.

Consumers' reasons for snacking to satisfy hunger in Asia Pacific in 2014*

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Source

Release date

September 2014

Region

APAC

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000**

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* The original question was posed as follows: Thinking about the snacks you ate in the last 30 days, why did you consume these snacks?
** The Nielsen Global Survey of Snacking polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6 percent. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion.
The survey does not specify the age group of respondents.

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