Pay TV households with an SVoD subscription in the UK 2015-2016, by main TV service

This statistic illustrates the share of pay TV households that also had an SVoD subscription in the United Kingdom (UK) from 2015 to 2016, broken down by TV main TV service. In quarter one 2016, 35 percent of households with a Sky pay TV subscription also subscribed to a video on deman service, an increase compared to 29 percent the year before.

Share of pay TV households that also subscribed to a video on demand service (SVOD) in the United Kingdom (UK) in 1st quarter 2015 and 1st quarter 2016, by main TV service

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Release date

March 2016


United Kingdom

Survey time period

March 24 to 29, 2016

Number of respondents


Age group

16 years and older

Special properties

UK households with TV set

Method of interview

Online survey

Supplementary notes

* n (Sky TV) = 2,275; n (BT TV) = 287; n (Virgin Media) = 1,094; n (TalkTalk TV) = 254; n (Freeview) = 1,510; n (Freesat) = 227.

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Statistics on "Television industry in the United Kingdom (UK)"

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