This statistic shows growth in UK ad spend in full year 2018 on 2017, broken down by media. Spending grew across all media by 6.3 percent in 2018 on 2017. The largest percentage change was for the online radio subcategory, which was up 30.6 percent in 2018 compared to the previous year.
Growth of advertising spending in the United Kingdom (UK) in 2018, by media
* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Advertising in the United Kingdom (UK)"
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
WARC. (April 30, 2019). Growth of advertising spending in the United Kingdom (UK) in 2018, by media [Graph]. In Statista. Retrieved April 08, 2020, from https://www.statista.com/statistics/262027/quarterly-ad-spend-growth-in-the-uk-by-media/
WARC. "Growth of advertising spending in the United Kingdom (UK) in 2018, by media." Chart. April 30, 2019. Statista. Accessed April 08, 2020. https://www.statista.com/statistics/262027/quarterly-ad-spend-growth-in-the-uk-by-media/
WARC. (2019). Growth of advertising spending in the United Kingdom (UK) in 2018, by media. Statista. Statista Inc.. Accessed: April 08, 2020. https://www.statista.com/statistics/262027/quarterly-ad-spend-growth-in-the-uk-by-media/
WARC. "Growth of Advertising Spending in The United Kingdom (Uk) in 2018, by Media." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/262027/quarterly-ad-spend-growth-in-the-uk-by-media/
WARC, Growth of advertising spending in the United Kingdom (UK) in 2018, by media Statista, https://www.statista.com/statistics/262027/quarterly-ad-spend-growth-in-the-uk-by-media/ (last visited April 08, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
