Advertising spending growth in the United Kingdom (UK) 2019-2022, by medium

Published by A. Guttmann, May 11, 2021

As of April 2021 it is forecast that cinema advertising spending will show the largest growth that year, at more than 266 percent compared to 2020. Digital out-of-home is expected to grow by 52.3 percent in 2021 and online classifieds ad spend will increase by 20.4 percent at the same time.

Growth of advertising spending in the United Kingdom (UK) from 2019 to 2022, by medium

	2019	2020	2021*	2022*
Search	17.8%	7.1%	18.4%	10.8%
Online display*	17.4%	10.4%	13.4%	7.9%
TV (total)	-3.5%	-11.8%	8.8%	2.1%
Video on demand (VoD)	15.5%	15.7%	14.3%	13.9%
Online classified*	-3.6%	-30.3%	20.4%	2.2%
Direct mail	-10.7%	-34.3%	6.4%	-7.3%
Out-of-home (total)	7.6%	-46.3%	36.9%	19.2%
Digital out-of-home (DOOH)	15.1%	-40.2%	52.3%	24.6%
National newsbrands (total)	-1.5%	-24.2%	7.3%	0.5%
Online national newsbrands	7%	0.5%	10.9%	7.7%
Regional newsbrands (total)	-10.5%	-34.7%	3.9%	-1%
Online regional newsbrands	5%	-23.3%	7.3%	5.5%
Magazine brands (total)	-8.8%	-29.4%	6.8%	0.1%
Online magazine brands	-2.3%	-24.5%	15.8%	4.6%
Radio (total)	-1.5%	-12.6%	12.9%	2.4%
Online radio	8.6%	-5%	14%	5.6%
Cinema	23.3%	-81.7%	266.8%	61.1%
Total UK ad spend	6.9%	-7.2%	15.2%	7.2%

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Release date

April 2021

More information

Region

United Kingdom

Survey time period

2019 and 2020

Special properties

forecast

Supplementary notes

* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcaster's websites.

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