Advertising spending growth in the United Kingdom (UK) 2017, by media
Growth of advertising spending in the United Kingdom (UK) in 2017, by media
This statistic shows growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6 percent in 2017 on 2016. The largest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7 percent in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3 percent.
Growth of advertising spending in the United Kingdom (UK) in 2017, by media
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| Y-o-y change | |
|---|---|
| Total UK adspend | 4.6% |
| Internet | 14.3% |
| Internet (of which mobile)* | 37.3% |
| Cinema | 3.3% |
| Direct mail** | 0.9% |
| Magazine brands | -11.5% |
| Magazine brands (of which digital)* | -4% |
| National newsbrands | -5.6% |
| National newsbrands (of which digital)* | 19.3% |
| Regional newsbrands | -13.1% |
| Regional newsbrands (of which digital)* | 9.9% |
| Out of home | 1.5% |
| Radio | 5.2% |
| TV | -3.2% |
| TV (of which VOD)* | 7.1% |
Source
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Statistics on "Advertising in the United Kingdom (UK)"
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