This statistic shows growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6 percent in 2017 on 2016. The largest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7 percent in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3 percent.
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Advertising spending growth in the United Kingdom (UK) 2017, by media
Growth of advertising spending in the United Kingdom (UK) in 2017, by media
This statistic shows growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6 percent in 2017 on 2016. The largest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7 percent in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3 percent.
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| Y-o-y change | |
|---|---|
| Total UK adspend | 4.6% |
| Internet | 14.3% |
| Internet (of which mobile)* | 37.3% |
| Cinema | 3.3% |
| Direct mail** | 0.9% |
| Magazine brands | -11.5% |
| Magazine brands (of which digital)* | -4% |
| National newsbrands | -5.6% |
| National newsbrands (of which digital)* | 19.3% |
| Regional newsbrands | -13.1% |
| Regional newsbrands (of which digital)* | 9.9% |
| Out of home | 1.5% |
| Radio | 5.2% |
| TV | -3.2% |
| TV (of which VOD)* | 7.1% |
| Y-o-y change | |
|---|---|
| Total UK adspend | 4.6% |
| Internet | 14.3% |
| Internet (of which mobile)* | 37.3% |
| Cinema | 3.3% |
| Direct mail** | 0.9% |
| Magazine brands | -11.5% |
| Magazine brands (of which digital)* | -4% |
| National newsbrands | -5.6% |
| National newsbrands (of which digital)* | 19.3% |
| Regional newsbrands | -13.1% |
| Regional newsbrands (of which digital)* | 9.9% |
| Out of home | 1.5% |
| Radio | 5.2% |
| TV | -3.2% |
| TV (of which VOD)* | 7.1% |
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This statistic shows growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6 percent in 2017 on 2016. The largest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7 percent in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3 percent.
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- Show publisher information
- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2017 on 2016
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
Additional information: Broadcaster VOD, digital revenues for newsbrands and magazine brands and mobile advertising spend are also included within the internet total of £11,553m, so care should be taken to avoid double counting.
More information
- Region
- United Kingdom
- Survey time period
- 2017 on 2016
- Supplementary notes
-
* The indicated spending categories are sub-categories of main advertising media.
Additional information: Broadcaster VOD, digital revenues for newsbrands and magazine brands and mobile advertising spend are also included within the internet total of £11,553m, so care should be taken to avoid double counting.
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