Growth of advertising spending in the United Kingdom (UK) in 2017, by media

Advertising spending growth in the United Kingdom (UK) 2017, by media This statistic shows growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6 percent in 2017 on 2016. The largest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7 percent in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3 percent.
Show more
Loading statistic...
Expand statistic
Y-o-y change
Total UK adspend4.6%
Internet14.3%
Internet (of which mobile)*37.3%
Cinema3.3%
Direct mail**0.9%
Magazine brands-11.5%
Magazine brands (of which digital)*-4%
National newsbrands-5.6%
National newsbrands (of which digital)*19.3%
Regional newsbrands-13.1%
Regional newsbrands (of which digital)*9.9%
Out of home1.5%
Radio5.2%
TV-3.2%
TV (of which VOD)*7.1%
Y-o-y change
Total UK adspend4.6%
Internet14.3%
Internet (of which mobile)*37.3%
Cinema3.3%
Direct mail**0.9%
Magazine brands-11.5%
Magazine brands (of which digital)*-4%
National newsbrands-5.6%
National newsbrands (of which digital)*19.3%
Regional newsbrands-13.1%
Regional newsbrands (of which digital)*9.9%
Out of home1.5%
Radio5.2%
TV-3.2%
TV (of which VOD)*7.1%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic shows growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6 percent in 2017 on 2016. The largest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7 percent in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3 percent.
Show more
Release date
April 2018
Region
United Kingdom
Survey time period
2017 on 2016
Supplementary notes
* The indicated spending categories are sub-categories of main advertising media.

Additional information: Broadcaster VOD, digital revenues for newsbrands and magazine brands and mobile advertising spend are also included within the internet total of £11,553m, so care should be taken to avoid double counting.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Advertising in the United Kingdom (UK)

All Information
in one Presentation

Advertising in the United Kingdom (UK)

Everything On "Advertising in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising in the United Kingdom (UK)"

  • Market overview
The most important statistics
  • Traditional media
  • Digital media
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News