This statistic illustrates the results of a survey conducted among companies who did not sell their products and/or services online to other EU countries in Italy in 2014. It illustrates their level of concern about the impact of online sales on their overall image and trademarks.
During the survey period, it was found that 35 percent of responding companies stated that the risk that online sales would damage their overall image and trademarks was not a problem at all.
Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern*
* This question was phrased by the source as follows: "If you were to sell your products and/or services online, tell me if each of the following difficulties would be a major problem, a minor problem or not a problem at all for your company? - There is a risk that online sales would damage the overall image of your company"
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European Commission. (May 1, 2015). Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern* [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/604569/italian-companies-having-image-concerns/
European Commission. "Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern*." Chart. May 1, 2015. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/604569/italian-companies-having-image-concerns/
European Commission. (2015). Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern*. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/604569/italian-companies-having-image-concerns/
European Commission. "Distribution of Companies in Italy Concerned about Online Sales Potentially Damaging Their Overall Image and Trademarks If They Would Sell Online in Italy in 2014, by Level of Concern*." Statista, Statista Inc., 1 May 2015, https://www.statista.com/statistics/604569/italian-companies-having-image-concerns/
European Commission, Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern* Statista, https://www.statista.com/statistics/604569/italian-companies-having-image-concerns/ (last visited September 19, 2024)
Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern* [Graph], European Commission, May 1, 2015. [Online]. Available: https://www.statista.com/statistics/604569/italian-companies-having-image-concerns/
