Italy: firms worried about sales damaging their image if they would sell online 2014

Distribution of companies in Italy concerned about online sales potentially damaging their overall image and trademarks if they would sell online in Italy in 2014, by level of concern*

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Source

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Release date

May 2015

Region

Italy

Survey time period

January 19, 2015 to February 6, 2015

Number of respondents

400 respondents

Special properties

Companies that do not sell online

Method of interview

Telephone interview

Supplementary notes

* This question was phrased by the source as follows: "If you were to sell your products and/or services online, tell me if each of the following difficulties would be a major problem, a minor problem or not a problem at all for your company? - There is a risk that online sales would damage the overall image of your company"

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