Italy: distribution of of baby diapers sales 2017, by sales channel

This statistic displays the opinion of Italian mothers with respect to the preferred sales channels for purchasing baby diapers in Italy in 2017. According to data, roughly half of the respondents (45 percent) stated to usually purchase baby diapers in supermarkets, while only 23 percent of the responding mothers stated to buy diaper pants in specialized baby products shops.

Where do you usually purchase baby diapers?

Share of respondents
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Source

Release date

April 2017

Region

Italy

Survey time period

2017

Number of respondents

700 respondents

Special properties

mothers

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide any additional information regarding the survey.

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Statistics on "Baby care market in the U.S."

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