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Leading mobile app categories ranked by user loyalty in the United Kingdom (UK) as of August 2016*

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Main mobile app categories ranked by user loyalty in the United Kingdom (UK) 2016 This statistic depicts the leading categories of mobile apps ranked by user loyalty in the United Kingdom (UK) as of August 2016. It was found, that 'Games and Kids' category ranked second with user loyalty of 51 percent*.
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Description Source More information
This statistic depicts the leading categories of mobile apps ranked by user loyalty in the United Kingdom (UK) as of August 2016. It was found, that 'Games and Kids' category ranked second with user loyalty of 51 percent*.
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Release date
September 2016
Region
United Kingdom
Survey time period
August 2016
Age group
18 years and older
Special properties
internet users.
Supplementary notes
* The source adds the following information on the methodology used to measure user loyalty:
"(...) measured by Verto’s Stickiness Index, which compares daily users to monthly users to quantify the relative size of the highly engaged audience."
"Stickiness(%) = Average daily users(#)/Monthly users(#)"

The source adds the following information: "The Verto Analytics single-source measurement methodology is based on behavioural data gathered from a panel of consumers that own and use multiple devices. Our panelists, who are incentivized for their participation, opt in to install a measurement app on all of their digital devices. Simply put, we quantify the consumer journey across all apps, sites, services, and devices. We calibrate the panel data against our census-level crossdevice calibration data."

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