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Main mobile app categories ranked by user loyalty in the United Kingdom (UK) 2016

Leading mobile app categories ranked by user loyalty in the United Kingdom (UK) as of August 2016*

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Source

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In cooperation with
Verto Analytics
Release date

September 2016

Region

United Kingdom

Survey time period

August 2016

Age group

18 years and older

Special properties

internet users.

Supplementary notes

* The source adds the following information on the methodology used to measure user loyalty:
"(...) measured by Verto’s Stickiness Index, which compares daily users to monthly users to quantify the relative size of the highly engaged audience."
"Stickiness(%) = Average daily users(#)/Monthly users(#)"

The source adds the following information: "The Verto Analytics single-source measurement methodology is based on behavioural data gathered from a panel of consumers that own and use multiple devices. Our panelists, who are incentivized for their participation, opt in to install a measurement app on all of their digital devices. Simply put, we quantify the consumer journey across all apps, sites, services, and devices. We calibrate the panel data against our census-level crossdevice calibration data."

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