Big Bang Theory: ad price on U.S. TV 2014-2019

The cost of a 30 second TV ad during 12th and final season of ‘The Big Bang Theory’ amounted to over 285 thousand U.S. dollars. Although a massive fee by any measure, the 2018/19 figure actually represents a decrease in ad cost from that of the 2015/2016 season, which brought in nearly 350 thousand dollars per 30 second ad.

Big Bang Theory

‘The Big Bang Theory’ is an American comedy program which aired on CBS from 2007 to 2019. The show centered around a group of friends who worked in science related fields such as physics and neuroscience and followed a traditional sitcom format highlighting the everyday lives of its characters. The series averaged over 17 million viewers in each of its final seven seasons, making it one of the most watched sitcoms in the United States during its run. Over a quarter of Americans between the ages of 35 and 54 reported watching the show on a weekly basis, with another 25 percent stating that they sometimes tuned in. Although most popular among men, the show drew strong viewership numbers from both male and female viewers.

Cost of a 30-second TV spot during The Big Bang Theory in the United States from 2014/15 to 2018/19 TV season

Cost in U.S. dollars
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Source

Release date

October 2018

Region

United States

Survey time period

2014/15 to 2018/19 TV seasons

Special properties

surveyed among media buying agencies

Supplementary notes

The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
Figures prior to the 2017/18 and 2018/19 seasons come from earlier articles.

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