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Business discovery methods on Twitter worldwide 2016

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Leading ways of discovering businesses on Twitter according to Twitter SMB followers worldwide in 2016
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Business discovery methods on Twitter worldwide 2016

The graph shows the leading ways of discovering businesses on Twitter according to Twitter users worldwide in 2016. The survey results show that 35.7 percent of Twitter SMBs followers found out about a new business when they saw a promoted Tweet from that business.

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The graph shows the leading ways of discovering businesses on Twitter according to Twitter users worldwide in 2016. The survey results show that 35.7 percent of Twitter SMBs followers found out about a new business when they saw a promoted Tweet from that business.

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Release date: July 2016

Region: Worldwide
Survey time period: 2016
Number of respondents: 5,450 respondents
Special properties: Twitter followers of small or medium-sized business; marekts survyed include: the U.S., Latin America, Europe, Asia Pacific
Supplementary notes: The source did not provide information on the exact date of survey.

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Statistics on "Twitter marketing"

Overview

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Audience

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Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Monthly follower growth of brand Twitter profiles from August to December 2017Twitter: monthly brand profile follower growth 2017
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Marketing use

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Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
Most popular social networks used by Fortune 500 companies in 2016Corporate social media usage of Fortune 500 companies 2016
Share of local businesses using Twitter for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: Twitter marketing adoption 2016
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Average monthly number of tweets by brands on Twitter from January to December 2017Twitter: average monthly tweets by brand profiles 2017
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Effectiveness

The most important statistics

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Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
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Share of retail e-commerce traffic in North America referred by leading social media as of 1st half 2016Leading social media e-commerce referrers in North America 2016

Advertising

The most important statistics

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Leader rankings

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Leading beauty and cosmetics brands on Twitter as of January 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
Leading fashion brands on Twitter as of January 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018

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