U.S. SME owners on the reasons a digital presence is important 2016

This statistic shows the reasons small and medium enterprise owners in the United States consider a digitial presence to be important to SMEs, based on the Statista survey conducted between September 28th and October 7th, 2016. 45.7 percent of those surveyed felt it is important as it helps with customer loyalty.

What makes a digital presence so important for small and medium sized enterprises?

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Source

Release date

October 2016

Region

United States

Survey time period

September 28 to October 7, 2016

Number of respondents

92*

Special properties

Owners of small and medium sized enterprises with at least 1 employee

Method of interview

Online survey

Supplementary notes

* Respondents who thought that a digital presence was important.
Respondents could select multiple answers.
Figures are rounded and therefore may not sum to 100 percent.

Small to medium businesses are defined as those having less than 500 employees.

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Statistics on "Business digitization"

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