Online and social media recruiting - Statistics & facts

In the new millennium, new technologies such as the internet have changed the way people do their jobs, by opening the access to a world of information, instant communication and multimedia content, to only name a few of the advantages. These technologies, especially web job portals or virtual social networks have also dramatically changed the way people find jobs to begin with, as well as the way employers look for new recruits. In the fourth quarter of 2016, 67 percent of unemployed and 61 percent of employed internet users between the ages of 16 and 24 had visited a job or recruitment website in the past month. In fact, a worldwide study conducted by LinkedIn, the leader of the career-oriented social networks, states that the utilization of bid data one of the most essential and trends in recruiting right now, according to professionals in the field.

Another survey among HR professionals in the United States reveals that over 90 percent of companies are presently using social networks as factor in their hiring efforts. Furthermore, according to the same study, recruiters have noticed a sharp increase in both the quality and quantity of candidates due to social media recruiting implementation. Other ways for companies to interact with possible employees online are advertising job opportunities on their websites, along with application forms, posting their vacancies on job portals or even sending out emails to a database of former applicants or professional groups in their respective field. According to a global survey of hiring decision makers, 40 percent regarded social professional networks as a source for quality hires.

On the other side of the barricade, job seekers also increased their online searching and self-promoting according to the demand of the recruiters. In 2015, over 80 percent of Americans surveyed had high levels of confidence regarding their job-seeking skills, such as creating a professional resume, filling out a job application or contacting a potential employer. In looking for a job, however, users today have to use an unprecedented number of different online resources, from contacting people in their professional or personal network to verifying employer-review websites

LinkedIn is currently the most frequently used social media site used for recruiting, according to HR professionals. After posting a job opening, recruiters find that the average number of applications per job is higher when posting on LinkedIn than on other social media sites, which also makes it the platform that resulted in a higher successful higher rate, much more than Facebook or Twitter.

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