Despite the frequent utilization of job websites and online career pages, only 37 percent of internet users were confident that job application screenings were unbiased. Employer usage of social media advertising targeting only select types on candidates was also viewed critically: only 19 percent of U.S. internet users thought it was appropriate for employers to use social media to target only candidates graduated from a specific school, and 68 percent of U.S. online users thought it was inappropriate for employers to use social media advertising to target only potential male candidates.
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Stacy Jo Dixon
Research expert covering social media usage worldwide