U.S. small company mobile app usage reasons 2018

Reasons for small businesses in the United States to build a mobile app as of February 2018

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Release date

February 2018

Region

United States

Survey time period

February 2018

Number of respondents

total survey n=351; businesses with a mobile app n=145

Special properties

small business owners and managers

Supplementary notes

The small businesses surveyed have between 1 and 500 employees, with 55% indicating that they have 10 or fewer employees. More than half (57%) reported annual revenue of less than $1 million.

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