Gaming content purchases by preteens in the U.S. 2019

Gaming is a hobby enjoyed by old and young alike. However, buying the newest video games and keeping up to date with the latest gaming trends can be an expensive business. In a 2019 survey, it was found that 75 percent of seven to nine year olds bought paid in-game content in order to enhance their gaming experience.

Share of preteens who bought video game content in the United States as of September 2019, by type

Characteristic	7-9 year olds	10-12 year olds
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Release date

November 2019

More information

Region

United States

Survey time period

August to September 2019

Number of respondents

1,000*

Method of interview

Online survey

Supplementary notes

*Parental data for this study was obtained through an online survey of 1000 US parents conducted from Aug. 22 to Aug. 27, 2019. Qualified respondents had at least one child 7-12 years old who played video games at least once a week, and respondents had to monitor their kids’ gaming habits regularly. Qualitative insights from preteen gamers were obtained from in-person focus groups conducted in New York City from Sept. 4 to Sept. 11, 2019. Qualified participants played video games at least once a week: 50 participants were 7-9 years old and 50 were 10-12 years old.

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