Gaming is a hobby enjoyed by old and young alike. However, buying the newest video games and keeping up to date with the latest gaming trends can be an expensive business. In a 2019 survey, it was found that 75 percent of seven to nine year olds bought paid in-game content in order to enhance their gaming experience.
Share of preteens who bought video game content in the United States as of September 2019, by type
*Parental data for this study was obtained through an online survey of 1000 US parents conducted from Aug. 22 to Aug. 27, 2019. Qualified respondents had at least one child 7-12 years old who played video games at least once a week, and respondents had to monitor their kids’ gaming habits regularly. Qualitative insights from preteen gamers were obtained from in-person focus groups conducted in New York City from Sept. 4 to Sept. 11, 2019. Qualified participants played video games at least once a week: 50 participants were 7-9 years old and 50 were 10-12 years old.
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Nielsen. (November 6, 2019). Share of preteens who bought video game content in the United States as of September 2019, by type [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen. "Share of preteens who bought video game content in the United States as of September 2019, by type." Chart. November 6, 2019. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen. (2019). Share of preteens who bought video game content in the United States as of September 2019, by type. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen. "Share of Preteens Who Bought Video Game Content in The United States as of September 2019, by Type." Statista, Statista Inc., 6 Nov 2019, https://www.statista.com/statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/
Nielsen, Share of preteens who bought video game content in the United States as of September 2019, by type Statista, https://www.statista.com/statistics/620674/share-of-us-consumers-purchasing-additional-gaming-content/ (last visited April 03, 2020)
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