Reach of popular magazines – additional information
ESPN The Magazine is a biweekly sports magazine published by the ESPN sports network. As of 2015, it had a circulation of almost 2.14 million copies, the vast majority of which were sold through its subscription services. ESPN’s television network also has a large audience, with an estimated monthly household reach of 48 percent during the 2014/15 sports season, a ten percent increase from the 2011/12 season.
The number of magazine readers in the United States has increased in the last four years, with an estimated total of 216.5 million adult readers in 2015. This has coincided with an increase in digital magazine readers, as there were 16 million U.S. digital magazine readers in 2015, in comparison to 3.3 million in 2011. ESPN The Magazine also has the largest mobile audience in the United States, with an estimated 47.8 million unique visitors in 2016. Forbes has the second highest mobile audience, with just over 40.5 million visitors in the same time period.
AARP The Magazine, the bi-monthly magazine published by the American Association of Retired People, AARP, had just over five million unique mobile visitors in 2016. However, it had the largest subscription circulation in the United States as it sold over 23.4 million copies through its subscription service in 2015. This large subscription audience meant that it was ranked eighth in the list of magazines with the largest audience in the United States in July 2016.