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Consumption of paid online editorial content in the U.S. 2017-2019, by gender

In the fourth quarter of 2019, a study in the United States revealed that just nine percent of women paid for online editorial content, down by three percent from the share of women who said the same in 2017. Men were significantly more likely to pay for content like online news, e-papers, and e-magazines, though fewer did so in 2019 than in 2017.

Share of consumers who pay for online editorial content in the United States in the 3rd quarter 2017 and 4th quarter of 2019, by gender

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Source

Release date

February 2020

Region

United States

Survey time period

Q2 to Q3 2017 and Q4 2019

Number of respondents

2017: 2,400, 2019: 1,969

Method of interview

Online survey

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Statistics on "Paid content in U.S. print and digital media"

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