Share of women who prefer consumer over clinical claims in cosmetic advertising 2014

This statistic shows the percent of women who stated that they found consumer claims more compelling than clinical claims for the same product in the U.S. in 2014. It was found that 82 percent of women felt that the consumer claim for anti-aging serums was more compelling than the clinical claim.

Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014

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Release date

June 2015


United States

Survey time period


Number of respondents

2,125 respondents

Special properties


Supplementary notes

Description: When shown consumer and clinical claims from actual print advertisements, women stated the consumer claim was more compelling than a clinical claim for the same product.

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Statistics on "Skin care market in the U.S."

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