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Share of women who prefer consumer over clinical claims in cosmetic advertising 2014

Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014

by Statista Research Department, last edited Jun 30, 2015
Share of women who prefer consumer over clinical claims in cosmetic advertising 2014 This statistic shows the percent of women who stated that they found consumer claims more compelling than clinical claims for the same product in the U.S. in 2014. It was found that 82 percent of women felt that the consumer claim for anti-aging serums was more compelling than the clinical claim.
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Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014

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