This statistic shows the percent of women who stated that they found consumer claims more compelling than clinical claims for the same product in the U.S. in 2014. It was found that 82 percent of women felt that the consumer claim for anti-aging serums was more compelling than the clinical claim.
Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014
Characteristic
Consumer
Clinical
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Description: When shown consumer and clinical claims from actual print
advertisements, women stated the consumer claim was
more compelling than a clinical claim for the same product.
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Benchmarking Company. (June 30, 2015). Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company. "Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014." Chart. June 30, 2015. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company. (2015). Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company. "Percentage of U.S. Women Who Found Consumer Claims for Cosmetics More Compelling than Clinical Claims in 2014." Statista, Statista Inc., 30 Jun 2015, https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company, Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014 Statista, https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/ (last visited September 08, 2024)
Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014 [Graph], Benchmarking Company, June 30, 2015. [Online]. Available: https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
