U.S.: leading product features among skincare consumers 2023

According to the results of a conducted in the United States in 2023, about 40 percent of respondents stated that effectiveness was the most important feature when shopping for skincare products. Price and healthy ingredients ranked second and third.

Most important features when choosing skincare products among consumers in the United States in 2023

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

United States

Survey time period

2023

Number of respondents

1,360 respondents

Age group

21 to 65 years

Special properties

skincare purchasers

Supplementary notes

The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
This question was phrased by the source as follows: "Which of the following features are most important when selecting a facial skincare product?". Multiple answers were allowed.

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