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Household penetration of cosmetics in the United States as of October 2017, by product category
Household penetration of cosmetics in the U.S. as of October 2017, by category
This statistic shows the household penetration of cosmetics in the United States as of October 2017, by product category. During the survey, 60.7 percent of responding households said they had purchased mascara in the past 12 months.
Household penetration of cosmetics in the United States as of October 2017, by product category
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Sources

Release date

November 2017

Region

United States

Survey time period

October 2017

Number of respondents

1,000 respondents

Age group

18-75 years

Special properties

Women only

Method of interview

Online panel

Supplementary notes

The original question was posed as follows: "Please indicate which, if any, of the following cosmetics you personally purchased during the past 12 months. Please consider any you bought for your own use, or for someone else. Please do not include makeup purchased only for costumes. Select all that apply. "

Household penetration of cosmetics in the U.S. as of October 2017, by category
This statistic shows the household penetration of cosmetics in the United States as of October 2017, by product category. During the survey, 60.7 percent of responding households said they had purchased mascara in the past 12 months.
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Statistics on "Cosmetics consumer behavior in the U.S."
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