This statistic shows the top reasons for personal grooming among Canadian consumers as of June 2015. The number one motivation for personal grooming among Canadian women was "to feel good about myself", accounting for 68 percent of female respondents.
Leading reasons for personal grooming among Canadian consumers in 2015, by gender
Characteristic
Men
Women
To feel good about myself
51%
68%
To please my spouse or partner
33%
26%
To make a good first impression
29%
31%
To feel in control
26%
30%
To express my individuality
-
28%
To make a good impression on those I find attractive
Only the top five responses were reported for each gender.
Method of interview
Online survey
Supplementary notes
Multiple answers were possible.
The survey question was phrased “Here are the reasons some people have given for trying to look their best. For each one, please indicate if it is a major reason why you try to look your best."
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GfK. (January 27, 2016). Leading reasons for personal grooming among Canadian consumers in 2015, by gender [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/516926/reasons-personal-grooming-canada/
GfK. "Leading reasons for personal grooming among Canadian consumers in 2015, by gender." Chart. January 27, 2016. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/516926/reasons-personal-grooming-canada/
GfK. (2016). Leading reasons for personal grooming among Canadian consumers in 2015, by gender. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/516926/reasons-personal-grooming-canada/
GfK. "Leading Reasons for Personal Grooming among Canadian Consumers in 2015, by Gender." Statista, Statista Inc., 27 Jan 2016, https://www.statista.com/statistics/516926/reasons-personal-grooming-canada/
GfK, Leading reasons for personal grooming among Canadian consumers in 2015, by gender Statista, https://www.statista.com/statistics/516926/reasons-personal-grooming-canada/ (last visited July 27, 2024)
Leading reasons for personal grooming among Canadian consumers in 2015, by gender [Graph], GfK, January 27, 2016. [Online]. Available: https://www.statista.com/statistics/516926/reasons-personal-grooming-canada/
