Reasons for personal grooming in Canada 2015, by gender

This statistic shows the top reasons for personal grooming among Canadian consumers as of June 2015. The number one motivation for personal grooming among Canadian women was "to feel good about myself", accounting for 68 percent of female respondents.

Leading reasons for personal grooming among Canadian consumers in 2015, by gender

MenWomen
To feel good about myself51%68%
To please my spouse or partner33%26%
To make a good first impression29%31%
To feel in control26%30%
To express my individuality-28%
To make a good impression on those I find attractive26%-
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Source

Release date

January 2016

Region

Canada

Survey time period

June 2015

Number of respondents

1,012 respondents

Age group

15 years and older

Special properties

Only the top five responses were reported for each gender.

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey question was phrased “Here are the reasons some people have given for trying to look their best. For each one, please indicate if it is a major reason why you try to look your best."

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Statistics on "Cosmetics in Canada"

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