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Share of the leading drivers for the affiliation to a specific retailer in Italy in 2015

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Share per leading driver
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Description Source More information
This statistic displays the share of the leading drivers for the affiliation to a specific retailer in Italy in 2015. As of 2015, 59 percent of respondents mentioned price as the main reason to get affiliated to a certain retailer.
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Release date
April 2016
Region
Italy
Survey time period
2015
Number of respondents
23,000 respondents
Special properties
The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
Supplementary notes
This question was phrased by the source as follows: "Pensando al suo retailer preferito, perché decide di comprare qui? ” .

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